Open to opportunities

Amanda Hinesley

@amandahinesley

Message

Strategic brand and creative leader driving growth through data-driven, omnichannel marketing and team leadership.

United States

Message

What I'm looking for

I seek leadership roles where I can drive brand strategy and integrated, data-driven marketing, partner with cross-functional teams, and scale creative operations to deliver measurable growth.

I am a strategic brand and creative leader with a proven track record of building and evolving brands to drive growth, engagement, and market relevance across digital, print, and experiential channels.

I have led cross-functional creative teams and directed omnichannel campaigns that increased brand awareness, customer acquisition, and qualified leads through data-driven optimization, process standardization, and scalable asset management.

My achievements include measurable lifts in brand recall and revenue, streamlining creative workflows to reduce turnaround time, and implementing analytics and CRM-driven strategies to support sales and business development.

Experience

Work history, roles, and key accomplishments

Current

Director of Brand and Creative

Current

Outlook Amusements

Sep 2022 - Present (3 years 4 months)

Led brand and creative strategy across multiple business units, increasing brand awareness 18% and customer acquisition 14% within 12 months while standardizing processes to reduce asset turnaround time by 25%.

Brand Strategy Creative Direction Performance Marketing Asset Management SEO Social Media Analytics

Marketing and Business Development Manager

FBCSiences, Inc.

Jun 2018 - Sep 2022 (4 years 3 months)

Drove integrated marketing and CRM optimization to grow annual gross profit 44% over four years and increased qualified leads 15%, contributing to a 19% revenue lift within 12 months.

Marketing Strategy Salesforce Google Analytics Lead Generation SEO Go To Market

Communications and Digital Manager

National Hardwood Lumber Association

Sep 2017 - Jun 2018 (9 months)

Led data-driven communications and digital marketing to improve acquisition efficiency, delivering 19% membership growth and an 8% lift in inquiry conversions while reducing lead costs 10%.

Digital Marketing Content Strategy SEO A B Testing Google Analytics Social Media Campaign Optimization Analytics

Regional Marketing Manager

ARS Rescue Rooter

Jul 2016 - Jun 2017 (11 months)

Managed integrated regional marketing with a $10M annual budget, driving a 28% increase in qualified leads, 19% regional revenue growth, and 20% improvement in campaign ROI.

Budget Management Regional Marketing Media Planning Direct Mail Salesforce ROI Optimization Lead Generation Analytics

Digital Marketing Manager

Landau Uniforms

Apr 2014 - Jul 2016 (2 years 3 months)

Led digital, email, and SEO initiatives, improving email open rates 22%, CTR 29%, and organic search traffic 38% within 12 months while achieving top-five keyword rankings.

Email Marketing SEO Marketing Automation Google Analytics Salesforce Content Strategy CRO Reporting

Enterprise Marketing Communications

NextGen

Sep 2012 - Apr 2014 (1 year 7 months)

Directed go-to-market strategy and integrated communications for DuPont Crop Protection product launches, overseeing collateral, direct mail, video, and digital training assets.

GTM Strategy Product Launches Integrated Communications Content Development Direct Mail Video Production Stakeholder Management

Marketing Manager

ServiceMaster

May 2003 - Jul 2012 (9 years 2 months)

Drove revenue growth and media optimization, delivering a 12% revenue increase, managing large media budgets ($13M Yellow Pages, $100K+ advertising), and negotiating vendor contracts to save $1.2M annually.

Media Buying Budget Management CRM Salesforce Event Marketing Local Marketing Training

Education

Degrees, certifications, and relevant coursework

University of Memphis

Bachelor of Communications and Fine Arts, Journalism/Advertising

1996 - 1999

Completed a Bachelor of Communications and Fine Arts with a concentration in Journalism and Advertising, focusing on communications, advertising strategy, and media.