I've led brand, content, and digital strategy for Omnicom Delta, Wayfair, WPP clients including Air Canada and Acura/Honda, American Express, and FLONT. At Omnicom Delta, I increased Lucid brand lift by 275% in six months, alongside a 380-basis-point CTR increase.
I build end-to-end brand narratives, omnichannel campaigns, customer journeys, and performance-driven content engines across paid, owned, site, app, social, CRM, partnerships, and experiences. I lead cross-functional creative teams, agency partners, budgets, and GTM execution while using consumer research, analytics, and AI tools to strengthen brand affinity and measurable results.
