Jennifer Klump

Delivered full brand strategy, identity systems, and integrated communications via proprietary discovery workshops grounded in qualitative research and competitive review. Built brand pyramids, messaging, and long-term playbooks from scratch, achieving outcomes including 300% social following growth in six months, first-page Google results, and month-over-month sales growth for a bottle shop clien

Owned end-to-end brand strategy and identity implementation for two hospitality brands, delivering positioning, voice, visual systems, and rollout across digital and in-venue touchpoints. Launched Vivian’s website and Google Business presence, grew Instagram to 1,000+ followers in three months, and produced 8 email campaigns averaging a 45% open rate plus five events with 200+ attendees.

Led research design, insight synthesis, positioning, workshop facilitation, and executive-facing presentations with minimal oversight for healthcare, insurance, and federal government clients. Directed Optima Health’s $10M+ enrollment campaign strategy and supported the NFIP with cross-functional workshops and production oversight for 1,000+ campaign outputs, while developing proposal packages for

Embedded as a trusted brand advisor across 30+ Cigna and Evernorth brands, supporting brand architecture, positioning, and identity consistency in an enterprise matrix environment. Led 15+ enterprise naming and brand architecture projects end-to-end, governed guideline adherence across outputs, and contributed to company-wide rebranding and accessibility improvements.

Drove sustainable growth through brand strategy, content development, and integrated marketing execution for Fortune 500 and government clients. Developed brand strategy and content roadmaps to translate organizational goals into actionable brand-building programs, including designing and implementing UDC’s internal student web portal and online retention strategy.

Led media relations, marketing strategy, and brand stewardship for a design-forward LORT-D nonprofit cultural institution. Managed independently press outreach and omni-channel campaigns, including leading as Interim Director of Brand & Marketing for four months with a five-person team and $80K budget; increased ticket sales by $30K+ and social engagement by 15%.

Owned brand guardian and communications leadership across print and digital channels for a private downtown Baltimore business club. Led strategy and project management for a new club website and app launch in under four months (two agencies, 60+ pages) and improved engagement in new markets by 25%+ in six months while increasing operational efficiency by 30%.

Stepped into executive leadership while also owning communications and PR for a nonprofit serving men entering or re-entering the workforce. Raised $50K through individual, corporate, and grant support, built PR campaigns that generated national/international coverage in Upworthy and HuffPost, and tripled program capacity through new agency partnerships and operational restructuring.

Managed client relationships and project delivery across brand strategy, identity, advertising, and digital work with an agency scale supporting $200K+ in billed work annually. Served as primary client lead for PEAK Automotive and developed brand positioning, identity guidelines, and digital strategy for Wewalka USA expanding into the U.S. market.

Grade: Cum Laude; GPA 3.75

Earned a B.S. in Design focused on Interior Design at the University of Cincinnati. Graduated Cum Laude with a GPA of 3.75.