Open to opportunities

Anne Douglas Goforth

@annedouglasgoforth

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Experienced media and marketing professional driving client growth and retention.

United States

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What I'm looking for

I am seeking a dynamic role in a collaborative environment that fosters growth and innovation, where I can leverage my expertise in media and marketing to drive impactful results.

I am a media, marketing, and client service professional with over 9 years of experience, specializing in account leadership and digital media strategy. My journey has taken me through various roles, where I have honed my skills in building meaningful client relationships and driving data-driven business results. As a Senior Account Manager at Cobble Hill, I successfully managed over 10 clients simultaneously, generating significant incremental growth opportunities while overseeing a $1M annual budget.

Throughout my career, I have demonstrated a strong ability to lead cross-functional teams and develop strategic marketing initiatives that align with client goals. My tenure at Levelwing allowed me to oversee substantial budgets and foster team development, resulting in a 20% year-over-year increase in client scope of work. I am passionate about optimizing processes and leveraging partnerships to enhance agency capabilities and drive value for clients.

Experience

Work history, roles, and key accomplishments

Senior Account Manager

Cobble Hill

Mar 2023 - Present (2 years 4 months)

Served as a key agency leader and highly visible contact for over 10 clients, responsible for building meaningful relationships and ensuring client goals were achieved. Led internal teams across various departments including paid media, email marketing, content, and design, ensuring project alignment and timely delivery through effective meeting chairing, strategy guidance, and daily task manageme

Account Management Client Relationship Management Media Strategy Email Marketing Content Strategy Project Management Business Development

Account Supervisor

Levelwing

May 2021 - Present (4 years 2 months)

Managed primary client communication and led strategic development, resulting in increased client business results and a 20% year-over-year scope of work increase. Oversaw the hiring, growth, and development of Account Supervisors/Executives, fostering a high-performance work environment through ongoing motivation, goal setting, and evaluation.

Client Communication Strategic Development Team Leadership Performance Management Budget Management Marketing Strategy

Account Manager

Levelwing

Jun 2018 - Present (7 years 1 month)

Led client communications and cross-channel strategy development across diverse business verticals, ensuring business goals and KPIs were met. Acted as a liaison for cross-functional teams to ensure deliverables aligned with overall strategy and business objectives.

Client Communication KPIs Team Leadership Mentorship Account Management

Digital Media Senior Analyst

Levelwing

Jul 2017 - Present (8 years)

Managed and maintained client media budgets and flowcharts, collaborating with investment and planning teams for budget alignment and holistic plan integration. Cultivated vendor relationships and crafted media recommendations, including activations and innovative programs.

Vendor Relations Media Planning Training Digital Media

Digital Media Analyst

Levelwing

Jul 2016 - Present (9 years)

Maintained and aligned client media budgets and campaigns for major automotive, retail, and travel accounts. Conducted channel assessments to identify the most efficient media channels for client advertising.

Campaign Management Competitive Analysis Digital Advertising Media Planning

Education

Degrees, certifications, and relevant coursework

College of Charleston

Bachelor of Science, Business Administration

Grade: Cum Laude

Completed a Bachelor of Science in Business Administration, focusing on core business principles and practices. Additionally, pursued a minor in Political Science, broadening understanding of governmental structures and public policy. Graduated with Cum Laude honors.