Jenna Mennes

Lead programmatic media strategy and execution for 6 clients, managing 150+ campaigns and $500K+ in monthly spend. Partner cross-functionally across media, creative, SEO, and analytics to drive performance. Built a Google Apps Script automation that streamlined reporting across 400+ line items, saving 6 hours of weekly manual work.

Manage a portfolio of 45 high-value accounts in the SMB Market, driving revenue growth through upselling and cross-selling opportunities. Negotiate contracts, track account performance, and ensure high levels of customer satisfaction.

Collaborate with marketing and consulting teams to develop tailored solutions for clients, influencing $1.8 million in annual recurring revenue through upselling strategies and managing communications with C-Suite customers.

Spearhead marketing strategies for a sustainability nonprofit, enhancing engagement through events and a customized website, while promoting environmental initiatives among college students.

Contributed to impactful marketing campaigns as part of the MAIP 2022 Fellowship, collaborating on media planning, budget approvals, and market research for major clients.

Oversee interns in managing social media engagement tasks, analyze performance metrics, and create engaging content to optimize brand presence across multiple platforms.

Pursued a Master of Science in International Business through a Combined Degree Program, focusing on global business strategies, international marketing, and cross-cultural management.

Completed a Bachelor of Science in Business Administration with a concentration in Marketing, studying consumer behavior, marketing strategies, and brand management.