Anne Dossey

I’ve built content strategies for jump ropes, blackout blinds, casual apparel, cycling kits, jewelry… and cardboard boxes.

Yes, cardboard boxes.

Working across that many categories has taught me that the product doesn’t have to be inherently exciting. The marketing has to understand what makes it matter to the person buying it.

I’m a brand and lifecycle marketer with 9 years of experience turning strategy into customer-facing marketing. My experience spans brand strategy, positioning, messaging, customer insight, lifecycle marketing, creative direction and content. I have a particular strength in carrying a strategic idea all the way through campaigns, automations, copy, and creative that customers actually experience.

I’ve owned programs end to end, from developing the strategy and creative direction to testing, execution, and optimization. I use customer insights and performance data to understand what’s working, identify opportunities, and make the work better over time. I’m equally comfortable thinking about the big-picture brand story and getting into the details required to bring it to life.

I’m the Founder of Purple Door Consulting, where I work with DTC and e-commerce brands to sharpen how they position themselves and translate that strategy into marketing that actually sounds like them.

The common thread is pretty simple: find the reason someone should care, then build the strategy and creative that makes it impossible not to.