Sumaan Khan

I've spent over a decade building marketing engines that actually move the needle, and I genuinely love doing it. My career spans B2B SaaS, health tech, PLG, eCommerce, and D2C, both as a hands-on implementer and as the leader setting strategy and direction. I believe the best marketing leaders understand the work at every level, and I've made sure I do.

My sweet spot is demand generation and performance marketing: the full stack. I've built multichannel acquisition strategies from scratch, developed go-to-market frameworks with C-suite teams, managed paid media budgets across Google, Meta, Amazon, and TikTok, and owned the CRM, SEO, email, and CRO programs underneath. At BlueDot, I built the demand generation methodology that grew new pipeline leads by ~600% YoY, improved organic traffic by 60%, lifted conversion rate from 2.3% to 5.3%, and drove cost-per-lead to well below half the industry average. At BlackSquare, I helped scale UK eCommerce brands from zero to nearly £500K in first-year sales (doubled by mid-year two) while leading 2x company-wide traffic and revenue growth.

What keeps me energized right now is the intersection of data discipline and creative instinct. Some of my most interesting work has come from applying rigorous, performance-driven marketing inside creative and entertainment industries, where the brand story matters as much as the funnel. I'm also actively exploring how AI and LLM visibility are reshaping how brands get discovered, and building that thinking into how I approach demand gen today.

I'm a T-shaped marketer: deep technical expertise in SEM, SEO, HubSpot, analytics, and paid media, paired with the strategic breadth to lead a team, own a budget, and work cross-functionally with stakeholders at every level. I take a test-and-learn approach, grounded in data but not afraid of a calculated risk when the opportunity is right.

I'm currently looking for Director or VP-level marketing leadership roles where I can own strategy end-to-end and still stay close to execution: not just advise, but build.