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Mees Teeuwen

@meesteeuwen

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Marketing Manager at MADHUB, growing email-attributed revenue and customer lifetime value through lifecycle marketing.

Canada

Message

At MADHUB, I own email and lifecycle marketing strategy across B2B and B2C businesses. I’ve improved conversion through segmentation and behavioral triggers, and built retention programs to increase repeat purchases and reduce churn.

At LUCKY97, I work with companies from startups to Fortune 500 organizations on marketing strategy, automation, and go-to-market plans. I manage digital advertising on Google Ads and Meta Ads and build automation systems designed to reduce cost per acquisition.

At Intuit, I advised on product marketing strategies and helped increase product adoption by 31% through go-to-market initiatives and personalized onboarding. Earlier, I led marketing at Brockmeyer and Nolemmings, including initiatives that increased lead conversion and brand engagement.

Experience

Work history, roles, and key accomplishments

Current

Senior Marketing Manager

Current

MADHUB

Jan 2025 - Present (1 year 10 months)

Own end-to-end email and lifecycle marketing strategy across multiple B2B and B2C businesses, driving growth in email-attributed revenue and customer lifetime value. Increased conversion rates through advanced segmentation and behavioral triggers.

Email Marketing Lifecycle Marketing Segmentation Marketing Automation Retention Lead Nurturing B2B B2C

Current

Senior Marketing Consultant

Current

LUCKY97

Jul 2016 - Present (10 years 4 months)

Provide digital marketing consulting for B2B/B2C organizations worldwide, building marketing automation systems and managing over $3M in digital advertising spend. Develop GTM strategies for startups and drive revenue growth through comprehensive marketing plans.

Marketing Strategy Marketing Automation A B Testing Google Ads Meta Ads Go To Market Strategy B2B B2C Lead Generation

Product Marketing Manager

Intuit

Oct 2022 - Oct 2023 (1 year)

Advised on product marketing strategies to reduce CPC, CPL, and CPA while exploring new markets. Increased product adoption by 31% and generated $2M in incremental revenue through cross-sell and upsell campaigns.

Product Marketing Go To Market Strategy A B Testing Lifecycle Marketing SEO Customer Retention NPS Cross Selling

Marketing Manager

Brockmeyer

Feb 2021 - Sep 2022 (1 year 7 months)

Led content marketing and marketing automation initiatives for an HR tech company, optimizing B2B funnels. Managed CRM and social media channels, increasing lead-scoring and conversion by 550%.

Content Marketing Marketing Automation CRM Email Marketing Lead Generation B2B Social Media SEO Conversion Rate Optimization

Head of Marketing

Nolemmings

Oct 2015 - Jan 2021 (5 years 3 months)

Led a marketing team to promote B2B tech products, driving a 270% increase in brand engagement. Ran PPC campaigns across multiple platforms and aligned with sales for optimal campaign performance.