Anna Gevorgyan

Holds final sign-off on campaign strategy for a 9-15 person team, reporting directly to the co-founder/CMO. Owns commercial and strategic decision-making with clients across a portfolio of 15+ accounts.

Held full budget and hiring authority for a 4-7 person product team. Owned product strategy for an AI-powered founder-investor matching platform and architected a new Venture Studio service tier.

Owned the end-to-end product lifecycle for a high-traffic international sportsbook and casino platform. Partnered with engineering, design, and data teams to scope and validate complex modules, and ran sprint planning under regulatory timelines.

Built and executed multi-channel growth strategies that grew qualified pipeline 15-30% for a global B2B software provider. Partnered with engineering and design to improve website conversion rate by 20-35%.

Directed cross-functional marketing initiatives for high-traffic enterprise platforms, keeping technical development and growth objectives aligned. Managed complex project timelines and resource allocation across back-end, design, and content teams.

Grew qualified lead generation by 30% across a diverse client portfolio by designing and executing data-driven content and SEO strategies. Led teams of designers and writers through full project lifecycles.

Served as day-to-day agency contact for a portfolio of Tier-1 global brands, including Coca-Cola, HSBC, Mastercard, Samsung, and L'Oréal, managing end-to-end campaign delivery across offline and online channels. Coordinated production cycles and timelines across design, marketing, and creative teams.

Bachelor's Degree in Business from the American University of Armenia, completed in 2022.

Certified SEO Specialist certification from the Business School of Marketing & Innovation.