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Taras Sulima

@tarassulima

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Paid Ads Manager at B2B Creative, taking client projects from zero to 300–500 leads per month.

Armenia

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What I'm looking for

I'm open to relocation and fully remote roles, on a permanent or B2B contract basis.

At B2B Creative, I run paid acquisition for 10 concurrent accounts, with a combined monthly spend of USD 50K. I’ve opened around 30 client projects and taken each from zero to 300–500 leads per month, using campaign and landing-page templates to deliver the first qualified leads within two days of kick-off.

At Alfa Potential-M, I launched a real-estate-secured lending and refinancing broker and a student-housing aggregator from scratch. I built end-to-end attribution that sent issued-loan status back to ad platforms, helping reduce application CPA on in-house accounts from USD 20 to USD 7–10. Across my work, I’ve run campaigns in markets including Sweden, Germany and Latin America, and I’m open to remote work or relocation.

Experience

Work history, roles, and key accomplishments

Current

Performance Marketing Consultant

Current

B2B Creative

Jun 2023 - Present (3 years 4 months)

Managed 10 concurrent accounts with USD 50K combined monthly spend, delivering 300–500 leads per month per project. Ran A/B testing loops with 2–3 new offers and 5–10 ad variants monthly.

Google Ads Meta Ads Yandex Direct ChatGpt A B Testing CPL Landing Pages Semantic Core Campaign Structure

Independent Performance Marketing Consultant

Self Employed

Jan 2019 - Dec 2025 (6 years 11 months)

Freelance client projects run in parallel with employment; builds landing pages, creatives and campaigns single-handed. Reached 300–500 investor leads per month for an investment fund and 850 leads per month for real-estate agencies.

Landing Pages Creative Campaign Management Google Ads Meta Ads SEO Lead Generation CPL ROAS

Head of Marketing

Alfa Potential-M

Jun 2020 - May 2022 (1 year 11 months)

Launched two financial products from scratch, reaching 500 applications in the first month. Built end-to-end attribution and reduced CPA from USD 20 to USD 7–10.

Google Tag Manager Google Analytics Roistat CallTouch Power BI Google Ads Meta Ads Yandex Direct CRM Attribution CPA Optimization

Sales & Marketing Director

CMT Engineering

Mar 2018 - Mar 2019 (1 year)

Built international demand generation from zero to about 100 qualified enquiries per month from 25+ markets. Introduced Bitrix24 CRM and grew the sales team from 2 to 5.

Demand Generation International Marketing Bitrix24 CRM Sales Management Tender Management Multilingual Campaigns

Digital Account Director

Profitator, Kokoc Group

Mar 2017 - Mar 2018 (1 year)

Led a group of 5 and managed 10–12 concurrent accounts with up to USD 300K combined monthly budget. Grew qualified leads for a BMW dealer from 70 to 150 per month.

Google Ads Yandex Direct Paid Social Budget Management Bid Strategy Client Reporting CPL CAC ROI Programmatic Influencer Marketing

Head of Marketing

Dynasty Medical Center

Feb 2016 - Oct 2016 (8 months)

Took a new paediatric clinic to 400 bookings per month through paid search, paid social, and events with bloggers.

Paid Search Paid Social Event Marketing Influencer Marketing Lead Generation

PPC Specialist

iMoneyBank

May 2014 - May 2015 (1 year)

Ran Google Ads and Yandex Direct across 32 regional markets on USD 30K monthly spend, delivering up to 1,000 deposit applications per month at USD 15–20.

Google Ads Yandex Direct PPC Regional Campaigns Keyword Research Budget Management