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Armen Arshakyan

@armenarshakyan

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Senior Product Manager with 11 years in tech and 6+ years in Product.

Armenia

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What I'm looking for

I seek a product leadership role where I can scaling B2C & B2B SaaS products, lead cross-functional teams, and drive measurable user & revenue growth.

I am a Senior Product Manager with 11 years in tech and over six years focused on product management for B2C SaaS, web and mobile platforms. I lead cross-functional teams, collaborate with C-level executives and founders, and drive both improvements and greenfield product development.

At Amega Group I led a full 0-to-1 delivery of an innovative trading app, launching an MVP in six months and achieving thousands of DAU within months. I owned GTM strategy, MVP definition, market research, and hiring for product, engineering, and design roles.

While at Picsart I led the content experience in web product, doubling content engagement and JTBD time and increasing trial sign-ups by 50%. I also led a North Star UX consistency initiative and launched the community product Picsart Spaces to boost engagement and retention.

Across startups and corporate environments, I combine hands-on execution (product launches, CRO, early-stage development) with strategic planning and business modeling, applying quantitative research and user interviews to produce outcome-oriented roadmaps.

Experience

Work history, roles, and key accomplishments

Senior Product Manager

Amega Group

Mar 2024 - Dec 2025 (1 year 9 months)

Led 0-to-1 development and launch of a trading and fund-management mobile app (Fundix.pro) in 6 months, achieving thousands of DAU and owning GTM, MVP definition, scaling plan, and hiring for a 14-person team.

Product Strategy 0→1 Product Development Go To Market User Research Roadmapping Team Leadership GTM Analytics

Product Manager

Picsart

Jul 2020 - Feb 2023 (2 years 7 months)

Led web product initiatives that doubled content engagement and JTBD time and increased trial sign-ups by 50%; launched Picsart Spaces to boost community engagement and drove UX consistency as part of a company-wide North Star project.

Product Management UX A B Testing Analytics Roadmapping Stakeholder Management

Product Owner & Researcher

Fifth

Oct 2019 - May 2020 (7 months)

Conducted market research and business planning for PM and AI SaaS initiatives and began MVP development; also led development of an ERP for an Australian logistics client with a 5-person team.

Market Research Business Modeling Product Ownership ERP Competitive Analysis Team Coordination

Product Manager

Renderforest

Oct 2018 - Sep 2019 (11 months)

Built Website Builder from scratch and launched in 6 months; redesigned Logo Maker to increase paid conversions by 20% and optimized Video Maker landing pages to achieve up to +100% CTR.

Product Development Conversion Rate Optimization Landing Page Optimization UX Design Market Research A B Testing Analytics Roadmapping

Freelance Frontend Developer

Self Employed

Aug 2018 - Oct 2018 (2 months)

Delivered pixel-perfect websites for 5+ clients using HTML, CSS, Bootstrap, jQuery and Angular 2 as part of a small agency, handling front-end development and client communication.

HTML CSS Bootstrap jQuery Frontend Development Client Communication Responsive Design

Digital Marketing Specialist

Renderforest

Aug 2018 - Oct 2018 (2 months)

Executed off-site SEO link building securing 15+ do-follow links, managed blog and guest posts, and performed SEO and competitive analysis using Ahrefs and Moz to optimize content and landing pages.

SEO Link Building Content Marketing Ahrefs Moz Guest Posting Analytics

Project Manager

Tashir Group of Companies

Mar 2017 - Jul 2018 (1 year 4 months)

Managed projects for three retail stores supervising 25 staff and led IT project management for tech partnerships and subsidiary websites, coordinating logistics initiatives and vendor relationships.

Project Management Team Leadership Stakeholder Management IT Project Management Logistics Coordination Vendor Management Reporting

Assistant Accountant

Cinema Star Armenia

Oct 2014 - Jun 2016 (1 year 8 months)

Prepared daily and monthly cash-flow reports, reconciled cash with 1C software, analyzed costs and recommended optimizations to reduce financial deviations.

Accounting Financial Reporting Cost Analysis Process Optimization