Lusine Grigoryan

Managed full-cycle marketing projects from initiation to delivery, ensuring efficient execution aligned with project milestones. Delegated tasks to designers using Asana and collaborated with various departments including developers, copywriters, and marketing teams. Supervised content planning, creative asset production, and campaign delivery across digital platforms.

Developed and executed comprehensive project plans, defining scope, objectives, timelines, and deliverables. Efficiently delegated tasks to development, design, and QA teams via Asana. Led agile ceremonies including stand-ups, retrospectives, and reviews, while collaborating with tech leads to refine the product backlog.

Conducted in-depth market and competitor research to inform strategic marketing initiatives. Created and launched effective marketing campaigns across various platforms, including Intercom and LinkedIn. Monitored key performance indicators (KPIs) and provided data-driven optimization strategies, utilizing ClickUp for task management.

Planned and executed promotions and gaming events, managing campaign delivery using an in-house CMS and Jira. Collaborated closely with design, content, and development teams to ensure cohesive project execution. Successfully retained users through targeted Email, SMS, and Call campaigns.

Acted as a crucial liaison between business development, marketing, and development teams, ensuring seamless communication and project alignment. Created comprehensive technical documentation in Confluence to support project clarity. Delegated tasks in Jira and effectively led planning and demo meetings.

Managed development and design teams, overseeing project execution from initiation to completion. Created and assigned tasks in Jira, and maintained detailed project documentation in Confluence. Facilitated planning and retrospective meetings to ensure continuous improvement and project progress.

Efficiently handled B2C customer requests using Zendesk, ensuring timely and effective resolution of inquiries. Focused on resolving complex issues and maintaining high levels of client satisfaction.

Executed diverse digital and offline marketing campaigns, coordinating effectively with Customer Support, Casino, and Marketing teams. Managed user retention initiatives and organized various events to enhance brand engagement and loyalty.

Completed a Master's Degree in Translation. Focused on advanced linguistic studies and translation methodologies.

Obtained a Bachelor's Degree in Pedagogy. Studied educational theories and practices.