At ATFX, I own India demand generation, partnerships, conversion, and go-to-market for a global forex and CFD broker. I reduced CPA by 34% and grew monthly first-time deposits by 48% through campaign and audience changes tailored to the Indian market.
I also rebuilt the lead-to-first-time-deposit journey around RBI and SEBI constraints, connecting WhatsApp broadcast funnels, CRM-triggered nurture, and Salesforce-integrated reporting. I pioneered the India team’s AI operating model, using Claude, ChatGPT, Runway, and Midjourney to cut time to winning creatives by nearly 75%.
At Meals On Me, I scaled Meta spend from $400K to $1M per month while improving ROAS by 150%, and app-based retention strategies helped lift customer lifetime value by more than 60%. I also signed Marco Pierre White as brand ambassador and partnered with Rachel Lally, contributing to a 15% brand uplift.
At Autodesk, I managed $2.7M per month in paid media across APAC, delivering a 45% ROAS gain and a 20% conversion-rate lift. Across my work in FinTech, SaaS, EdTech, FMCG, e-commerce, and entertainment, I’ve focused on acquisition, lifecycle marketing, analytics, and growth across global and APAC markets.
