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nikhil ranjan

@nikhilranjan

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Marketing Director at Medfin who improved revenue-to-spend from 1:1 to 3:1 across 17 cities.

India

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At Medfin, I directed growth across 17 cities and improved revenue-to-spend from 1:1 to 3:1. Creative testing and landing-page CRO reduced patient CAC from over ₹1 lakh to ₹20–30K.

I launched a doctor-led webinar funnel and embedded LLM workflows for daily reporting and budget allocation. My work spans e-commerce, D2C, healthtech, fintech, gaming and hyperlocal businesses.

At Jollee (formerly bundleojoy), I led 0-to-1 go-to-market across brand, performance marketing and customer lifecycle, and set up the sales pipeline and customer-delight team. At Gameskraft Technologies, I built acquisition for a new app; it achieved 100%+ month-over-month growth for four months, reduced CAC by 50%, and became profitable in five months.

Earlier, I doubled acquisitions at Licious.in while reducing CAC by 66%, and at Zovi.com built social into 35% of daily revenue. I also consulted for BonOrganik.in and Monrow Shoes on growth, acquisition and retention.

Experience

Work history, roles, and key accomplishments

Current

Marketing Director

Current

Medfin

Dec 2022 - Present (3 years 11 months)

Directed growth across 17 cities with budgets up to ₹2.5 Cr/month, improving revenue-to-spend from 1:1 to 3:1 and reducing patient CAC from over ₹1 Lakh to ₹20–30K. Launched a doctor-led webinar funnel and embedded LLM workflows for reporting and budget allocation.

Performance Marketing CRO Landing Page Optimization LLM workflows Budget Management Team Leadership

Founding Member – Marketing & Communication

Jollee

Dec 2021 - Dec 2022 (1 year)

Led 0-to-1 go-to-market including brand, Meta/Google performance, influencers, and WhatsApp/Email lifecycle for repeat orders. Set up the sales pipeline and customer-delight team.

GTM Strategy Performance Marketing Influencer Marketing Lifecycle Marketing Sales Pipeline Design to Delight

Director – Digital Marketing

CoinSwitch Kuber

Jun 2021 - Dec 2021 (6 months)

Managed ~₹1 Cr/month across Google, Meta, affiliates, and publishers. Led MMP-led attribution and CAC optimisation.

Digital Marketing Performance Marketing Attribution CAC Optimization Budget Management

Digital Acquisition Head

Gameskraft Technologies

Apr 2020 - May 2021 (1 year 1 month)

Built acquisition setup for a new app, achieving 100%+ MoM growth for 4 months, reducing CAC by 50%, and reaching profitability in 5 months. YouTube creators drove ~20% of acquisitions.

User Acquisition Performance Marketing Influencer Marketing Growth Strategy CAC Optimization

Associate Director – Head Digital Marketing

Rupeek Fintech

May 2019 - Apr 2020 (11 months)

Reduced CPL by 50% at held quality and improved funnel conversion by 25–30% via new landing pages. Led digital GTM for 3 new cities built for profitability.

Digital Marketing CPL Optimization Funnel Optimization Landing Page Design GTM Strategy

Senior Manager – Head Acquisitions

Licious

Oct 2017 - Apr 2019 (1 year 6 months)

Doubled acquisitions in 10 months, reduced CAC by 66%, and launched 5 new cities. Led a team of marketers, designers, and writers on a ₹70 Lakh/month budget, and improved repeat rate by 10% through lapsed-user reactivation.

Acquisition Strategy CAC Optimization Team Leadership City Launches Retention Marketing

Manager – Digital Marketing & Monetization

Quikr

Apr 2015 - Jun 2017 (2 years 2 months)

Managed over ₹1 Cr/month in digital marketing, reducing Facebook CPA by 75% and app-install CPI by 66%. Ran 50+ monetisation campaigns for 25+ enterprise clients.

Digital Marketing Performance Marketing Monetization Facebook Ads App Install Campaigns