Looking for a job

Ivan Maben

@ivanmaben

Message

Marketing leader at SAMCO Securities who launched m.Stock and scaled it to 3x revenue growth.

India

Message

At SAMCO Securities Limited, I lead marketing across brand and the customer funnel. I built an AI-driven marketing system and brought creative and brand-video production in-house, cutting production costs by 90%.

At Mirae Asset Capital Markets, I led m.Stock’s go-to-market launch, building the brand from the ground up and delivering 3x revenue growth. Across my financial services and digital marketing work, I’ve shaped brand and performance campaigns, managed media investment, and developed customer acquisition and lifecycle marketing.

Experience

Work history, roles, and key accomplishments

Current

Vice President – Digital & Performance Marketing

Current

SAMCO Securities Limited

Feb 2026 - Present (9 months)

Lead marketing strategy across brand and full customer funnel, including AI-driven digital transformation, in-house creative production, and team leadership. Delivered 2.3x marketing ROI while reducing budget by 70% and automating campaign optimization.

AI Claude AI Heygen Google Ads Meta LinkedIn SEO SEM CRM Analytics A B Testing Team Leadership

AVP – Marketing

Mirae Asset Capital Markets (m.Stock)

Sep 2020 - Nov 2025 (5 years 2 months)

Led go-to-market launch of m.Stock, building brand from ground up and managing 150Cr+ media spend. Delivered 3x revenue growth, 1.5x higher ROI, and 40% lower acquisition cost.

Brand Strategy Integrated Campaigns Influencer Marketing Media Planning Performance Marketing CRM Lifecycle Marketing SEO Team Leadership

Manager Paid Media

iProspect (Dentsu Aegis Network)

Jan 2020 - Sep 2020 (8 months)

Managed paid media campaigns for clients, focusing on digital strategy and campaign efficiency.

Paid Media Digital Strategy Campaign Management

Manager – Digital Marketing

Angel Broking

Sep 2017 - Jan 2020 (2 years 4 months)

Expanded digital's contribution to acquisitions 6x, reaching 39% of total acquisitions. Managed ₹2Cr+ monthly media spend and led A/B testing and funnel optimization.

Google Ads Social Media Bing A B Testing Google Analytics Google Tag Manager Funnel Optimization

Associate – Paid Media

Performics.Convonix

Sep 2016 - Sep 2017 (1 year)

Worked with clients on digital strategy, brand campaigns, online reputation, and content. Managed SEM, GDN, keyword research, ad copy, and A/B testing across web, social, and mobile campaigns.

SEM GDN Keyword Research Ad Copy A B Testing Digital Strategy Online Reputation Management