Open to opportunities

Tosin Ajayi

@tosinajayi

Results-driven growth marketing and content strategist translating complex products into customer-first messaging and campaigns.

Canada

Message

What I'm looking for

I’m looking for a growth-focused marketing role where I can own customer-first messaging, landing pages, and content strategy—run research and A/B testing, and collaborate across teams to build campaigns that drive acquisition and momentum.

I’m a results-driven growth marketing and content strategist with cross-sector experience in fintech, education, and wellness. I turn complex products and ideas into clear, compelling messaging—then connect it to campaigns that move customers from interest to action.

As a Growth & Product Marketing Lead, I developed customer-focused messaging, landing pages, and product communications to make complex fintech concepts accessible. I run customer interviews and market research to sharpen positioning, use audience insights to guide strategy, and support go-to-market planning with competitive analysis and messaging refinement.

I also lead content and communication strategy across diverse audiences. As a Content Strategist, I create social media calendars, newsletters, wellness campaigns, and educational resources, adapting messaging for parents, educators, students, healthcare professionals, and community organizations while keeping it consistent through close cross-functional collaboration.

Experience

Work history, roles, and key accomplishments

Current

Event Marketing Coordinator

Current

International Student Connect

Jan 2026 - Present (6 months)

Led promotional activities for a community event, coordinating speaker logistics and stakeholder communications. Produced outreach materials for WhatsApp and community channels to drive awareness and participation.

Event Marketing Project Coordination Logistics Coordination Presentation Development WhatsApp Outreach Time Management

Content Strategist

GoGetFit Wellness & Education

Jan 2024 - Jan 2026 (2 years)

Produced content strategy and channel calendars for wellness and education audiences, including social media campaigns and newsletters. Coordinated cross-functional messaging and adapted educational content for parents, educators, students, healthcare professionals, and community partners.

Content Strategy Storytelling Social Media Marketing Email Marketing Audience Segmentation Campaign Planning Presentation Development

Marketing & Product Lead

Magnux

Jan 2022 - Jan 2024 (2 years)

Developed customer-focused messaging, landing pages, and product communications for a fintech startup, translating complex concepts into clear value propositions. Led marketing operations including A/B testing, audience research, competitive analysis, and creation of investor/pitch materials and external partner collateral.

Copywriting Landing Page Optimization A B Testing Marketing Analytics Audience Research Market Research Competitive Analysis Product Marketing

Co-Founder, Marketing BD

Gw Digital Solutions

Jan 2019 - Jan 2022 (3 years)

Planned and executed digital marketing initiatives across multiple simultaneous projects, producing website copy, promotional content, and client proposals. Conducted market research and competitive analysis to strengthen client positioning and support business growth.

Digital Marketing Market Research Competitive Analysis Copywriting Content Creation Proposals Lead Generation Business Development