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Maddison Tailor

@maddisontailor

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Data-driven growth strategist with a passion for innovative solutions.

Canada

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What I'm looking for

I seek a dynamic role where I can leverage my growth strategy expertise to drive impactful results and foster innovation.

I am a seasoned growth strategist with a proven track record of driving substantial revenue growth and optimizing marketing strategies across various industries. Currently serving as the Director of Growth Strategy at OpsReady, I have successfully designed and executed comprehensive growth roadmaps that have led to an impressive 85% year-over-year revenue increase. My expertise in leveraging data analytics has enabled me to enhance brand positioning and customer engagement, resulting in significant improvements in contract values and sales pipelines.

Throughout my career, I have held pivotal roles in organizations such as Tyton Holdings and GeoForce, where I have consistently exceeded performance targets and implemented innovative marketing strategies. My ability to analyze market trends and customer data has allowed me to refine lead scoring systems and improve sales processes, ultimately driving measurable business results. I am passionate about creating data-informed growth strategies that not only optimize marketing efforts but also simplify sales processes and improve client retention.

As a strategic growth consultant and advisory board member, I thrive on collaborating with cross-functional teams to develop and execute initiatives that deliver tangible outcomes. I am committed to fostering a culture of continuous improvement and innovation, ensuring that organizations remain competitive in an ever-evolving market landscape.

Experience

Work history, roles, and key accomplishments

Current

Strategic Growth Consultant

Current

Madd Ventures

Jan 2023 - Present (2 years 5 months)

Developed modern, data-informed growth strategies that optimize marketing and improve retention, driving measurable business results across various sectors.

Growth Strategy Data Analysis Marketing Optimization Business Development Customer Retention Sales Processes Strategic Planning Digital Marketing

Current

Director of Growth Strategy

Current

OpsReady

Jan 2023 - Present (2 years 5 months)

Designed and executed a comprehensive growth strategy leading to 85% YoY revenue growth. Launched a rebranding initiative and optimized the website for SEO, resulting in a significant increase in web traffic and sales opportunities.

Growth Strategy Google Analytics Brand Management Lead Generation Marketing Strategy Data Analysis WordPress Customer Engagement Sales Pipeline

Head of Marketing & Business Strategy

Tyton Holdings LLC.

Jan 2023 - Apr 2024 (1 year 3 months)

Drove significant increases in customer acquisition and cost savings through integrated marketing and sales strategies across a portfolio of companies.

Marketing Strategy Sales Strategy Customer Acquisition Cost Optimization Data Analytics Team Leadership Brand Awareness

Director of Growth

Geoforce

Jan 2023 - Feb 2023 (1 month)

Responsible for a 163% increase in marketing attributed opportunities and crafted strategic growth plans that exceeded quarterly goals significantly.

Growth Strategy Strategic Planning Business Intelligence Lead Generation Competitive Analysis Sales Development Market Analysis

Founder/Managing Partner

MD Marketing Technology

Jan 2020 - Jan 2022 (2 years)

Led strategic planning and marketing technology implementations, focusing on campaign management and data analysis to drive client success.

Strategic Planning Marketing Technology Campaign Management Data Analysis Digital Marketing Business Development Performance Metrics CRM Solutions

Sales & Marketing Manager

Core Brewing & Distilling

Jan 2013 - Jul 2016 (3 years 6 months)

Drove a 300% increase in revenue through strategic growth plans and effective marketing and sales strategies in new market launches.

Sales Strategy Marketing Strategy Revenue Market Launches Customer Acquisition Brand Development Team Leadership Campaign Management Performance Metrics

Senior Director of Growth

Tandem Theory

Jan 2018 - Feb 2020 (2 years 1 month)

Achieved multimillion-dollar revenue goals by leading growth strategies and business development initiatives, optimizing internal processes and referral systems.

Growth Strategy Business Development Revenue Process Optimization Referral Programs Digital Strategy Team Leadership Market Insights Competitive Intelligence Campaign Management

Director of Marketing

Antech Technology

Jan 2017 - Jan 2018 (1 year)

Achieved multimillion-dollar revenue goals through effective marketing and new business strategies, while managing significant budgets and improving ROI.