Andrew Pan

I’m a commercial strategist with 15+ years building revenue engines—designing monetisation frameworks, leading enterprise sales, and launching go-to-market strategies across digital media, advertising, and financial services. I’ve served as Former Head of Sales & Marketing, owning end-to-end commercial outcomes for independent digital news platforms.

My track record includes managing advertising revenue targets of RM4M–RM6M+ annually, securing enterprise advertisers (e.g., AirAsia, DiGi, Samsung, Pfizer, Michelin, Panasonic), and improving receivables from 180 days to 30 days. I’ve also driven multi-platform monetisation across web, mobile, and app environments, including iOS, Android, and BlackBerry.

As a Founder & Principal, I built and operated a residential and commercial services business with full P&L ownership, reaching ~RM400k annual revenue and ~600 repeat clients. I’m energized by complex deal structuring, strategic partnerships, and building commercial infrastructure that turns pipelines into sustained growth.