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Angela Ofarrill

@angelaofarrill

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I lead end-to-end digital campaigns, aligning budgets, teams, and performance insights with business objectives.

Mexico

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What I'm looking for

I'm looking to lead digital marketing and campaign initiatives where I can connect strategy, budgets, cross-functional teams, and performance data to improve operational delivery and business results.

I'm currently leading end-to-end digital campaign execution at Media Lab for high-profile brands, connecting commercial agreements, business objectives, and operational delivery. I manage campaigns with budgets up to MXN $7M and present strategic recommendations and performance results to clients.

Previously, I designed national marketing strategy for the Mexican market at SVP Worldwide, managing pricing, positioning, margins, product launches, digital channels, e-commerce analysis, agencies, and external partners. At ACMA, I led KPI tracking, campaign execution, content strategy, and performance reporting across social media, creative, and community management teams.

I bring experience spanning project management, performance marketing, paid media, influencer marketing, stakeholder coordination, process optimization, and data-driven decision-making. I also developed commercial relationships and tailored marketing proposals at FleetUp.

Experience

Work history, roles, and key accomplishments

Current

Project Manager

Current

Media Lab

Sep 2025 - Present (11 months)

Lead end-to-end execution of digital campaigns for high-profile brands, ensuring alignment between commercial agreements, business objectives, and operational delivery. Manage campaigns with budgets of up to MXN $7M, overseeing budget, execution strategy, and stakeholder coordination.

Project Management Digital Marketing Campaign Management Budget Management Stakeholder Management Cross functional Leadership Performance Marketing Paid Media Influencer Marketing Process Optimization Data Analysis KPI Tracking Resource Planning Risk Management performance reporting

Marketing Coordinator

SVP WORLDWIDE

Aug 2023 - Jul 2025 (1 year 11 months)

Designed and executed the national marketing strategy for the Mexican market.
Managed pricing, positioning, and margin strategy for new product launches.
Supervised digital channels and e-commerce performance analysis.
Coordinated agencies and external partners for large-scale campaigns.
Generated data-driven insights to support executive decision-making.