Alethia Bravo

Currently, I am involved in the strategic planning and management of various customer accounts, utilizing a SaaS e-commerce platform. This role requires a deep understanding of client needs and effective project execution within a digital environment.

I was responsible for the strategic planning and management of digital marketing campaigns for global e-commerce clients. This involved overseeing the entire lifecycle of campaigns, from conception to execution and analysis, ensuring alignment with client objectives.

I supervised and managed POP (Point of Purchase) design projects for U.S. innovation companies, including major clients like Reckitt Benckiser LLC and Procter & Gamble. This role focused on delivering impactful visual merchandising solutions.

My responsibilities included social media management and the organization of client events. This role focused on enhancing brand presence and fostering client relationships through various engagement activities.

I supervised and managed web, 360, and social media projects, ensuring successful delivery and client satisfaction. This involved coordinating teams and resources to achieve project goals across multiple digital platforms.

I managed the general operations of a social media agency, which included overseeing reports, payments, staff, and client interactions. This role was crucial in ensuring the smooth and efficient functioning of the agency's daily activities.

I was responsible for social media management and content creation, focusing on developing and executing digital marketing campaigns. This involved crafting engaging content and managing online communities to achieve marketing objectives.

Grade: Bachelor

Activities and societies: The Communication Sciences degree at the University of Sonora combines theory and practice across 5 areas: core studies, foundational theory, professional training, specialization, and integrative projects. Students engage in media production, cultural activities, and 480 hours of social service over 9 semesters to develop a well-rounded profile.

Studying Communication Sciences at the University of Sonora gave me a solid foundation in theory and hands-on media production. I worked on real projects, explored areas like journalism and organizational communications, and completed 480 hours of social service. The program’s cultural, academic, and professional focus helped shape me into a well-rounded communicator.