Open to opportunities

Diego Pevel

@diegopevel

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Media Buyer and Performance Marketing Manager who builds full-funnel paid media that drives ROAS and qualified leads.

Mexico

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What I'm looking for

I’m looking for a role where I can own full-funnel paid media, optimize for ROAS and CPL, and run ABM + lead gen end-to-end—using data, testing, and creative strategy to deliver measurable revenue impact.

I’m a results-driven Media Buyer and Performance Marketing Manager with 8+ years of experience running paid media campaigns across Meta, Google, TikTok, LinkedIn, Microsoft/Bing, Reddit, and Pinterest Ads. I specialize in full-funnel strategy, ROAS optimization, and B2B & B2C lead generation, blending consumer psychology, data, and creativity to build brands that convert.

In recent roles, I’ve designed and executed multi-platform conversion strategies to reduce CPL and improve ROAS, aligned to revenue KPIs. I’ve also led ABM and B2B email nurturing for enterprise leads, integrated SEO into content planning, and built HubSpot automation workflows to strengthen lead follow-up and conversion rates—while coordinating cross-functional efforts across content, design, paid media, and CRM.

Experience

Work history, roles, and key accomplishments

Marketing Manager

SpotMe

Jan 2025 - Jun 2026 (1 year 5 months)

Managed B2B full-funnel paid media across Google Ads, LinkedIn Ads, TikTok Ads, and Meta Ads. Developed ABM and B2B email nurturing to convert enterprise leads and continuously optimized campaigns via audience segmentation and creative A/B testing.

ABM B2B Lead Generation Google Ads LinkedIn Ads Meta Ads Email Marketing Segmentation Creative Testing Performance Optimization

Business Development Consultant

Mysterious Adventures Tours

Jul 2025 - May 2026 (10 months)

Designed and executed full-funnel conversion strategies across Meta Ads, Google Ads, and TikTok Ads to drive direct bookings, achieving CPL reduction and improved ROAS. Coordinated content, design, paid media, and CRM to align execution with revenue KPIs.

Meta Ads Google Ads ROAS Paid Media Buying

Marketing Consultant

Mysterious Adventures Tours

Jul 2025 - May 2026 (10 months)

Designed and executed full-funnel Meta, Google, and TikTok conversion strategies to drive direct bookings. Managed multi-platform paid media tied to revenue KPIs, improving ROAS and reducing CPL.

Paid Media Buying Meta Ads Google Ads ROAS Lead Generation CRM

Marketing & Photography Manager

HostPal

Jan 2022 - Jan 2025 (3 years)

Led HostPal’s full digital strategy including paid media (Meta and Google Ads), SEO, organic content, and HubSpot-based CRM. Built HubSpot automation workflows to improve lead follow-up and conversion performance, while producing multi-channel photo/video assets.

Paid Media Meta Ads Google Ads SEO CRM Automation HubSpot Content Strategy Lead Generation Conversion Optimization

Brand Manager

EMMET Design Studio

Jan 2020 - Jan 2022 (2 years)

Developed and executed digital marketing and content strategies for client accounts. Managed influencer collaborations and lead generation campaigns across Meta and Google Ads, and handled client relationships with CRM follow-up.

Digital Marketing Strategy Content Strategy Meta Ads Google Ads Lead Generation Lead Follow Up Client Relationship Management Campaign Management

Brand Manager

The People Behind

Jan 2019 - Jan 2020 (1 year)

Executed digital marketing and content creation across web, paid ads, and email channels. Planned integrated marketing campaigns and merchandising strategies while managing cross-channel execution.

Content Creation Paid Advertising Email Marketing Web Marketing Merchandising Strategy Lead Generation Performance Marketing

National Marketing Team Member

AIESEC México

Jan 2014 - Jan 2017 (3 years)

Led content creation and regional marketing coordination across the national AIESEC network. Directed the photography area and managed congress-level communications strategy.

Content Creation Communications Strategy Event Marketing Team Leadership Campaign Coordination

Marketing Team Member

AIESEC México

Jan 2014 - Jan 2017 (3 years)

Led content creation and regional marketing coordination across the national AIESEC México network. Directed the photography function and managed congress-level communications strategy.

Content Creation Communications Strategy Congress Level Marketing Team Coordination

Photography Director

GIFF — Identidad y Pertenencia

Jan 2017 - Present (9 years 5 months)

Directed photography for a documentary featured at the Cannes Film Festival 2017. Led visual capture and on-project production work for festival delivery.

Visual Storytelling Production Coordination Campaign creative