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Alessandro Talamo

@alessandrotalamo

Message

Account Director at Spotify LATAM shaping regional campaigns that connect the brand with local audiences.

Mexico

Message

At Spotify LATAM (Founders Agency), I design and execute 360° marketing campaigns across LATAM, aligning them with business objectives and local cultural relevance. I coordinate creative, media, and production teams, then use consumer insights and campaign KPIs to refine future activations.

Previously, I managed campaigns and brand activations for clients including PedidosYa, Under Armour ARG, and Fernet Branca. At Átiblo, I led branding processes and omnichannel campaigns for emerging and established brands across LATAM.

Experience

Work history, roles, and key accomplishments

Current

Account Director | Sr. Project & Producer Manager

Current

Spotify LATAM (Founders Agency)

Aug 2023 - Present (3 years 3 months)

Designed and executed 360° marketing campaigns aligned with Spotify's business objectives across LATAM markets. Led creative, media, and production teams to ensure brand message consistency and presented results to stakeholders.

Marketing Campaigns Creative Leadership Media Planning Production Management Stakeholder Management Consumer Insights KPIs Regional Strategy

Project Owner

PedidosYa (ARG, UY, PTY) & Under Armour ARG (Lanzallamas)

Oct 2022 - May 2023 (7 months)

Managed multi-market campaigns across LATAM end to end, focusing on performance, brand equity, and visibility at key events. Coordinated cross-functional teams using agile methodologies and managed budgets exceeding $500K USD.

Campaign Management BTL Activities Agile Budget Management Cross functional Coordination Performance Marketing Brand Equity

Lead Project Manager

Fernet Branca (BassoBrovelli)

Dec 2021 - Oct 2022 (10 months)

Provided strategic and tactical leadership for digital campaigns and BTL activations that strengthened brand identity. Implemented reporting and performance analysis processes and supervised vendors and internal teams.

Digital Campaigns BTL Activations Performance Analysis Reporting Vendor Management Team Leadership Budget Optimization Mentorship

Project Manager

Átiblo - Branding & Communications Consultancy

Apr 2015 - Dec 2021 (6 years 8 months)

Led end-to-end branding processes from strategy to visual identity for brands across LATAM. Planned and executed omnichannel digital campaigns and developed dashboards for performance reporting.