Juan Pablo Hernandez

Led the full rebranding of SimplyPMG and three corporate sub-brands to support expansion into a more competitive U.S. mortgage market. Built the marketing function from scratch and drove multi-channel lead generation using Meta, Google Ads, SEO, and CRM/automation funnels.

Launched and grew NordVPN in LATAM, delivering 27% new-user growth in 12 months through multi-channel acquisition. Scaled digital campaigns across Meta, Google Ads, SEO, and link-building while partnering with media and local stakeholders to optimize performance.

Led marketing for five technology brands across B2B and B2C channels, managing strategy and budget for high-performing campaigns. Drove eCommerce and digital operations using Google Ads and social media, including integrated brand campaigns and a major Mexico esports partnership for Yeyian.

Directed international marketing and brand strategy for Mexico, the U.S., and the Caribbean offices. Managed PR and media plans, led expo presence to open new markets, and ran digital marketing and CRM funnels to generate leads and support sales.

Owned annual event and sponsorship strategy across LATAM, executing international expos, festivals, and conventions. Managed BTL/ATL campaigns, produced promotional materials, ran webinars/training, and designed point-of-sale materials and display planograms to improve brand visibility and sell-through.

Led qualitative marketing research end-to-end, from methodology design to client presentations and strategic recommendations. Managed digital strategy and lead generation across client portfolios in multiple industries.

Directed marketing and communications for two business units and served as Project Leader for Jose Cuervo Express to drive visitor growth and event bookings. Managed CRM, digital media, and end-to-end event logistics for large-scale races, including Mundo Cuervo International Half Marathons (3,000+ participants per edition).

Completed a B.S. in Marketing at UNIVA (Universidad del Valle de Atemajac).