At AGENCIA MONTALVO, I led IKEA México's digital and content strategy, integrating UGC, influencers, and platform-specific formats. The work grew a community of more than 850,000 followers by 18% and increased year-over-year impressions by 29% in the first quarter of 2026.
I also directed Amazon México's multichannel talent acquisition strategy across Google Search, Meta, and offline media, raising Search CTR from 4.11% to 8.80%. For Grupo Restaurantero Gigante, I developed and supervised the annual digital marketing strategy across approximately 20 social profiles for four brands.
Previously, at WUNDERMAN THOMPSON, I contributed to digital marketing and integrated campaigns for Banamex, Cinemex, HSBC, and Bonafont. I also coordinated an international content project during the 2026 Tour de France, including strategy, audiovisual production, and coverage logistics across cities and stages in France.
