Daiana Hernandez
@daianahernandez
Marketing director experienced in digital campaigns, team leadership, and conversion tracking.
MexicoWhat I'm looking for
I am a Strategic Marketing graduate with four years' experience in marketing, including two years as a Marketing Project Manager and my current role as Marketing Director.
I lead and manage remote marketing teams, coordinate cross-functional stakeholders, and implement process improvements to deliver measurable results.
I specialize in configuring Google products, conversion tracking with Google Ads and Google Analytics, website management (WordPress, Visual Composer, Elementor), and basic Salesforce usage.
I have experience coordinating marketing for healthcare clients with HIPAA compliance, adopting new digital trends like chatbots and AI, and maintaining security and privacy standards for digital assets.
Experience
Work history, roles, and key accomplishments
Marketing Director
Journeys Through Search
Sep 2023 - Present (2 years 1 month)
Leads a remote marketing team and implements process improvements, configures Google products and analytics to optimize campaigns, and ensures digital asset security and HIPAA compliance for healthcare clients.
Marketing Project Manager
Journeys Through Search
Feb 2021 - Present (4 years 8 months)
Managed cross-functional project teams, gathered client requirements, implemented project process improvements, and handled website management and Google product setup to deliver marketing initiatives.
Web Design Intern
Octopus Agencia SEO
May 2019 - Nov 2019 (6 months)
Supported web design tasks and SEO-related activities, contributing to website builds and digital marketing projects during a seven-month internship.
Education
Degrees, certifications, and relevant coursework
UCUniversidad Anáhuac Cancún
Bachelor's Degree, Strategic Marketing
2016 - 2020
Completed a Bachelor's Degree in Strategic Marketing with coursework and training in digital marketing tools and analytics.
Tech stack
Software and tools used professionally
Availability
Location
MexicoAuthorized to work in
Job categories
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