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Daiana Hernandez

@daianahernandez

Marketing director experienced in digital campaigns, team leadership, and conversion tracking.

Mexico
Message

What I'm looking for

I seek a remote-friendly marketing leadership role where I can drive data-driven campaigns, mentor teams, implement process improvements, and adopt new digital technologies.

I am a Strategic Marketing graduate with four years' experience in marketing, including two years as a Marketing Project Manager and my current role as Marketing Director.

I lead and manage remote marketing teams, coordinate cross-functional stakeholders, and implement process improvements to deliver measurable results.

I specialize in configuring Google products, conversion tracking with Google Ads and Google Analytics, website management (WordPress, Visual Composer, Elementor), and basic Salesforce usage.

I have experience coordinating marketing for healthcare clients with HIPAA compliance, adopting new digital trends like chatbots and AI, and maintaining security and privacy standards for digital assets.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

Universidad Anáhuac Cancún logoUC

Universidad Anáhuac Cancún

Bachelor's Degree, Strategic Marketing

2016 - 2020

Completed a Bachelor's Degree in Strategic Marketing with coursework and training in digital marketing tools and analytics.

Tech stack

Software and tools used professionally

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