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Scarlett Fabián

@scarlettfabin

Marketing Project Manager who coordinated campaigns for Librerías Hidalgo and La Planta Eco-Park, aligning creative work with client goals.

Mexico

Message

As Project Manager at Marketing Agency, I planned and delivered multi-channel campaigns for local and regional brands. I managed the Librerías Hidalgo account, helping expand its digital footprint and optimize promotional strategies.

I also coordinated branding, promotional materials, and launch campaigns for La Planta Eco-Park. My research on market structures and visual merchandising was selected for presentation at the International Marketing and Economics Congress – UMSNH.

Experience

Work history, roles, and key accomplishments

Project Manager

Marketing Agency

Jan 2024 - Jan 2026 (2 years)

Led end-to-end planning, execution, and delivery of multi-channel marketing campaigns for major local and regional brands, ensuring alignment with client KPIs and budget constraints. Managed key corporate accounts and coordinated cross-functional teams to optimize campaign performance.

Project Management Multi channel Marketing Client Relations Campaign Management Data Analysis Cross functional Leadership Branding Promotional Strategy