Open to opportunities

Fernanda Sosa

@fernandasosa

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Marketing analyst and marketer focused on full-funnel campaigns and data-driven growth.

Mexico

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What I'm looking for

I’m looking for a challenging position where I can continue my professional growth—using data, full-funnel planning, and paid media execution to improve performance, ROI, and brand results while coordinating stakeholders end-to-end.

I’m a Marketing Analyst with experience across the full marketing lifecycle—planning calendars, coordinating activations and trade show presence, and turning market insights into measurable results. At Sick Sensor Intelligence, I develop international marketing initiatives, manage social media and mailing, and support print and digital creative needs for distributors and clients.

I bring strong performance discipline through market and competitor analysis, lead tracking and monitoring, and campaign measurement. I oversee paid social and advertising campaigns on platforms like Google Ads, TikTok, and Meta, ensuring compliance while monitoring publications and capturing lessons learned.

Earlier, as Marketing Manager at Toyota del Bajío, I managed marketing operations across three agencies and planned ATL, BTL, and digital lead generation campaigns. I handled POP and digital materials, budget management, logistics for events and activations, and coordination with suppliers and sponsorships to drive brand awareness and pipeline impact.

My foundation includes a Bachelor’s Degree in Strategic Marketing (De La Salle Bajío University) and a certified specialization in strategic innovation for business plan development, along with experience in retail design and community-facing digital content through roles in e-commerce marketing, visual merchandising, and digital media strategy.

Experience

Work history, roles, and key accomplishments

Current

Marketing Analyst

Current

Sick Sensor Intelligence

Oct 2024 - Present (1 year 8 months)

Developed marketing calendars and 360° initiatives, including international line extensions, launches, and distributor/client support for print and digital advertising. Coordinated trade shows, meetings, and training experiences across Mexico using full-funnel plans and investment-return-focused incremental activity.

Marketing Calendar Print And Digital Ad Artwork Adaptation Social Media Management Marketing Support

Campaign & PR Manager

Freelance

Mar 2024 - Apr 2026 (2 years 1 month)

Lead end-to-end digital and PR campaign execution, from briefing and negotiations through monitoring and closure. Manage paid social and search campaigns, coordinate influencer partnerships, and report performance while ensuring compliance with guidelines and contracts.

Campaign Management Paid Media Management Google Ads Meta Ads performance reporting Compliance Monitoring Lead Management

Campaign & Public Relations Manager

Freelance

Mar 2024 - Apr 2026 (2 years 1 month)

Managed paid social and digital campaigns end to end, including briefing, negotiation, approvals, execution, monitoring, and closure. Analyzed performance metrics and reported learnings while coordinating influencer/creator campaigns to optimize efficiency and investment return.

Meta Ads Management Campaign Execution Campaign Optimization

Marketing Manager

Toyota del Bajío

May 2023 - Aug 2024 (1 year 3 months)

Led marketing operations across three agencies, planning and executing ATL, BTL, and digital lead-generation campaigns. Managed budgets and event logistics for launches and activations, while coordinating sponsorships and supplier negotiations and analyzing competitor and performance results.

ATL BTL And Digital Campaign Planning Lead Generation Marketing Budget Management Event Logistics Competitor Analysis Sponsorship Negotiation

CRM & Media Design Specialist

Charly Group And Skechers

Jul 2022 - May 2023 (10 months)

Create retail and marketing calendars for product launches and seasonal updates while managing retail design deliverables such as POP graphics, storefronts, and promotional materials. Support advertising workflows with database management, SKU tracking, e-commerce marketing, and retail event logistics.

Marketing Calendar Visual Merchandising E commerce Marketing Database Management Event Logistics

Marketing & Design Specialist

Charly Group & Skechers

Jul 2022 - May 2023 (10 months)

Delivered retail design and visual merchandising work, creating POP graphics, storefront materials, and promotional assets to support campaigns. Managed retail/marketing calendars and SKU/product tracking, supported e-commerce marketing, and coordinated event logistics while maintaining advertising follow-up with shopping centers.

Visual Merchandising POP Graphics Production E commerce Marketing Advertising Follow Up (Digital Screens And Billboards)Event Logistics

Marketing Trainer

BMW Euromotors Del Centro

Jun 2020 - Mar 2022 (1 year 9 months)

Coordinated marketing activations and implemented digital content planning strategies, working with CRM teams to support monitoring and lead generation. Managed budgets and supplier relations and developed presentations covering results and campaign objectives for BMW Group.

Content Planning CRM Coordination Budget Management Supplier Relations Presentation Development

Community Manager

La Rural Cocina Urbana

Jan 2018 - Oct 2019 (1 year 9 months)

Planned and published digital content while developing and executing social media campaign strategies and schedules. Managed image and design assets, budgets, and day-to-day community interactions across social platforms, collaborating with clients and suppliers to deliver consistent execution.

Campaign Execution Community Management Budget Management