Andrey Vyshinskiy

Owns HubSpot-Salesforce lifecycle operations and leads audience segmentation and database-quality strategy. Analyzes routing, opportunity, campaign, and email-performance data to identify optimization opportunities.

Built and executed automation programs across demand generation, nurture, lifecycle, email, forms, webinars, events, and partner campaigns. Created workflows for lead scoring, routing, segmentation, campaign membership, follow-up, and audience management.

Managed integrated B2B demand programs across email, marketing automation, digital channels, CRM, and lead management. Scaled monthly email volume from approximately 30,000 to 200,000 sends and improved open rates by 8.5% and click-through rates by 5.5% while reducing unsubscribe rates by 7.5%.

Drove enterprise demand generation through marketing automation, audience segmentation, and funnel-performance analysis.

Owned lifecycle email programs spanning acquisition, onboarding, engagement, and retention, with responsibility for segmentation, testing, QA, and deployment.

Managed full-funnel HubSpot campaigns and nurture programs, aligning execution and reporting with Sales.

Owned lifecycle, promotional, and behavioral-trigger email execution from segmentation and QA through deployment, monitoring, and testing.

Built Marketo demand-generation programs across nurture, lead scoring, segmentation, Salesforce reporting, and database quality.

Managed and optimized B2B email programs across segmentation, triggered campaigns, testing, reporting, and performance analysis.

Supported the marketing foundation across campaign operations, CRM administration, lead generation, collateral, and events.

Earned a Bachelor of Science in Business with a concentration in Marketing from San Francisco State University from 2008 to 2011.