Open to opportunities

GABRIEL ZAMPIERI

@gabrielzampieri

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Marketing Manager with over 10 years of performance marketing experience.

Brazil

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What I'm looking for

I am seeking a dynamic role that fosters innovation and collaboration, where I can leverage my marketing expertise to drive impactful growth.

With over a decade of experience in performance marketing, I have successfully driven growth through innovative strategies in paid media, SEO, and data analysis. My recent role as a Performance Marketing Manager at Wishpond allowed me to design and implement a subscription-based business model that resulted in a remarkable 406% increase in ARPU. I thrive on orchestrating cross-functional collaboration to optimize user onboarding, which led to a 47% growth in active users.

Previously, at Lift Ventures, I managed Google Ads campaigns that achieved a staggering 1.3K% increase in monthly sales. My expertise in audience segmentation and A/B testing established Google Ads as a sustainable revenue channel, contributing significantly to the company's income. I am passionate about leveraging data-driven insights to enhance customer success and retention, as demonstrated by my proactive initiatives that reduced revenue churn by 86%.

Experience

Work history, roles, and key accomplishments

Performance Marketing Manager

Wishpond

Feb 2023 - Feb 2024 (1 year)

Managed performance marketing strategies leading to a 406% increase in ARPU and a 47% growth in Active Users. Implemented a subscription-based model and executed a Customer Success initiative that improved app ratings significantly.

Performance Marketing SEO Data Analysis Copywriting Project Management SEM Customer Success User Onboarding Growth Marketing

Performance Marketing Manager

Lift Ventures

Aug 2021 - Jan 2023 (1 year 5 months)

Optimized Google Ads campaigns resulting in a 1.3K% increase in monthly sales. Established Google Ads as a key revenue channel and led the implementation of Google Analytics 4 for actionable insights.

Google Ads Google Analytics Performance Marketing Keyword Analysis Campaign Management Market Research

Product Owner

Seasoned

Mar 2020 - Sep 2021 (1 year 6 months)

Led the launch of an SEO product achieving over 1M monthly organic users. Collaborated with teams to optimize web platforms and facilitated workshops to prioritize feature development.

SEO Product Management Team Leadership User Interviews Cross Functional Collaboration Web Optimization User Experience Agile Methodologies

Sr Paid Media Specialist

Hostinger International

Sep 2017 - Dec 2019 (2 years 3 months)

Managed a $1M+ paid media budget across multiple countries, achieving a 287% increase in PPC revenue. Coordinated SEO initiatives that significantly uplifted traffic.

Paid Media PPC SEO Budget Management Campaign Optimization Market Research Digital Advertising Analytics

Digital Marketing Assistant

NoxCar

Nov 2016 - Jul 2017 (8 months)

Assisted in digital marketing strategies and campaigns, gaining hands-on experience in performance marketing and analytics.

Digital Marketing Campaign Management Performance Analysis Social Media Marketing Content Creation SEO PPC Market Research Analytics Team Collaboration

Digital Marketing Intern

bn3

Oct 2015 - Oct 2016 (1 year)

Gained foundational experience in digital marketing, focusing on inbound marketing strategies and assisting in various marketing campaigns.

Digital Marketing Inbound Marketing Content Strategy SEO PPC Market Research Analytics Team Collaboration Communication

Education

Degrees, certifications, and relevant coursework

Federal University of Santa Catarina

Bachelor of Information Science, Information Science

2018 - 2024

Bachelor of Information Science program focused on developing skills in information management, technology, and data analysis. The curriculum included practical applications in digital marketing and media strategies.