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Raphael Peniche

@raphaelpeniche

RevOps strategist at ESTUDIO GRAFENNO who managed 700+ projects and grew e-commerce operations to 50M+ ARR.

At ESTUDIO GRAFENNO, I manage RevOps, branding, and SEO/AEO/GEO projects across B2B SaaS, e-commerce, marketplaces, fintech, and healthcare. I’ve managed 700+ projects and built pipeline operations with weekly forecasting and CAC, LTV, MRR, and ARR tracking.

I lead a multidisciplinary team of 26, using quarterly OKRs, performance reviews, and a career system that reduced turnover from 34% to 8% in 18 months. I’ve also developed lead-generation and qualification programs that generated 300+ MQLs a month, with 28% converting to SQL.

At Tigre @ Plastolândia, I structured growth operations for a new construction-company channel, creating a sales pipeline, lead-generation strategy, and forecast that increased revenue by 415% in five months. I also modeled the sales funnel and reduced the sales cycle from 35 days to 18.

At Tigre @ Potenza, I structured revenue operations for three new regional markets, increasing revenue by 178%, and developed e-commerce and marketplace operations that generated 78% more revenue. At Live University, I built sales and revenue-growth operations that increased revenue by 150% in eight months.

Experience

Work history, roles, and key accomplishments

Current

Head Strategist Marketing

Current

Estudio Grafenno

Jun 2013 - Present (13 years 4 months)

Led a multidisciplinary team of 26 people, managed over 700 projects in RevOps, branding, and SEO, and drove lead generation and customer success initiatives. Achieved significant improvements in pipeline, conversion, and customer retention.

Rev Ops Branding SEO AEO GEO Lead Generation Marketing Automation Customer Success AI ML Chatbot Ecommerce Marketplace OKRs Pipeline Management Forecasting CAC LTV MRR ARR

Supervisor de Marketing e Vendas

Tigre @ Plastolândia

May 2011 - May 2013 (2 years)

Led a commercial team of 20 people, structured growth operations for a new channel, and implemented lead generation and sales funnel strategies. Achieved a 415% increase in revenue in 5 months and improved forecast accuracy to 94%.

Team Leadership SDR AE OKRs Pipeline Management Lead Generation Outbound Sales Events Partnerships Sales Funnels Forecasting Customer Onboarding Upselling Cross Selling CRM Lead Scoring

Coordenador de Marketing e Vendas

Tigre @ Potenza

May 2010 - May 2011 (1 year)

Led a commercial team of 24 people, structured regional revenue operations for 3 new markets, and implemented lead generation and pipeline management strategies. Achieved a 178% increase in revenue and developed e-commerce and marketplace operations.

Team Leadership SDR AE OKRs Pipeline Management Lead Generation Outbound Sales Events Forecasting CRM Customer Success Ecommerce Marketplace

Gerente de Marketing e Vendas

Live University

Apr 2008 - May 2010 (2 years 1 month)

Led a team of 32 people across sales and marketing, structured revenue operations, and implemented lead generation and sales funnel strategies. Achieved a 150% growth in revenue in 8 months and improved MQL-to-SQL conversion by 35%.