At Web My Money, I manage multichannel campaigns across Meta, Google, Amazon, and Pinterest for a portfolio made up mostly of startups. I also structure performance systems, including SOPs, tracking, and scaling models, to support growth while keeping CAC under control.
At Vuela Alto, I advised B2B companies on growth strategies and increased qualified leads by 67% while reducing CAC by 38% through data-driven funnel optimization. I managed LinkedIn Ads campaigns with more than R$500,000 in investment and a 4.8x ROAS.
Through Abstartups, I mentor B2B startups on consultative sales processes and account-based marketing, and develop frameworks for CAC optimization. I work in Portuguese, Spanish, and English, with experience supporting startups and businesses across Latin America, Spain, and the United States.
