Open to opportunities

Natalia Martin

@nataliamartin

Message

I build field marketing, partner campaigns, and demand programs that grow pipeline and revenue.

United States

Message

What I'm looking for

I'm looking to lead field marketing, demand generation, partner, and GTM programs that align closely with sales to grow pipeline, revenue, and market expansion.

I've led regional field marketing and demand generation at Waterfall Security Solutions, Cadence Design Systems, and National Instruments' AWR Group, building integrated launches, events, webinars, partner initiatives, and ABM programs. My work improved webinar MQLs by 300% and increased international revenue from $250K to $1.2M in one year.

I align marketing closely with sales and SDR teams to target accounts, improve event follow-up, and convert engagement into pipeline. I also manage marketing communications, digital lead nurture, KPI/ROI reporting, website messaging, and channel relationships across semiconductor, SaaS, and OT cybersecurity markets.

Experience

Work history, roles, and key accomplishments

Regional Field Marketing Manager

Waterfall Security Solutions

Jan 2022 - Jan 2026 (4 years)

Developed a $1M annual marketing plan, built integrated product launch campaigns, and led global and regional events. Improved webinar demand generation by 300% and managed a portfolio of 30-50 accounts representing $6M in annual revenue.