Open to opportunities

Andrei Tanase

@andreitanase

Agency growth and account leader at 13 Years Agency, expanding Sanofi into new channels and markets and leading international pitches.

Romania

Message

At 13 Years Agency, I expanded the Sanofi account into new channels and markets while keeping delivery consistent and the client retained. I also built the agency’s new-business strategy for pharma, consumer health and spirits.

At OLIVER Agency, I led delivery across digital, social media, e-commerce and TV advertising for brands across Europe. As main account lead for Bayer Consumer Health in CEE, I grew the account from €400k to €700k by adding social media strategy, social creative and e-commerce to the scope, with all advertising MLR-compliant.

I built and ran HYP Management, handling client acquisition, strategy, budgeting and delivery of special projects for Romanian clients and independent contracts. My work included product launches and online promotion for brands including Skullcandy, DJI, Polaroid and RipCurl.

Experience

Work history, roles, and key accomplishments

Current

Senior Consultant

Current

13 Years Agency

Jun 2026 - Present (5 months)

Expanded the Sanofi account into new channels and markets while maintaining delivery consistency and client retention. Built the agency's new-business strategy for pharma, consumer health and spirits, and led pitches and proposals for international clients.

Business Development Client Acquisition Strategic Planning Pitch Management Proposal Development Pharmaceutical Consumer Health Spirits

Account Director Europe

OLIVER Agency

Apr 2025 - Dec 2025 (8 months)

Led delivery of digital, social media, e-commerce and TV advertising for brands across Europe. Managed client relationships and ensured consistent, high-quality output.

Digital Marketing Social Media Ecommerce TV Advertising Account Management Customer Relationship Management

Account Director CEE

OLIVER Agency

Jun 2021 - Apr 2025 (3 years 10 months)

Grew brands across Europe by leading delivery of digital, social media, e-commerce and TV advertising. Main account lead for Bayer Consumer Health in CEE, growing the account from €400k to €700k by adding social media strategy, social creative and e-commerce to the scope, with all advertising MLR-compliant. Led a creative and account team of up to 17, and leveraged AI and automation tools for effi

Digital Marketing Social Media Ecommerce TV Advertising Account Management Team Leadership AI Tools Claude ChatGpt Pencil Celtra ElevenLabs LibDub

Senior Account Manager

Ogilvy Agency

Mar 2020 - Jul 2021 (1 year 4 months)

Worked with the local Romanian branch of Toyota & Lexus for online projects such as website creation and branding, digital banners & videos, but also out of home and ambassador programs.

Digital Marketing Branding Web Development Digital Banners Video Production Out Of Home Ambassador Program

Account Director EMEA

Hogarth Worldwide Agency

Feb 2021 - Jun 2021 (4 months)

Drove account growth initiatives with key stakeholders at Lenovo Motorola. Coordinated a team of 5 account managers to service EMEA markets, with operational and creative oversight for campaign delivery.

Account Management Team Leadership EMEA Customer Relationship Management Campaign Delivery

Senior Account Manager

Hogarth Worldwide Agency

Mar 2020 - Feb 2021 (11 months)

Account Management Team Leadership EMEA Customer Relationship Management Campaign Delivery

Managing Owner

HYP Management

Apr 2013 - Dec 2019 (6 years 8 months)

Built and ran own business: client acquisition, strategy, budgeting and delivery of special projects for Romanian clients and independent contracts. Managed brands including Skullcandy, DJI, Polaroid, and RipCurl, and led online marketing, product launches, and brand building with communities and media partners.

Business Development Client Acquisition Strategy Budgeting Project Management Social Media Marketing Facebook Instagram Event Management Email Marketing Product Launch Brand Building Team Management

Marketing Information Executive

British American Tobacco

Nov 2012 - Feb 2016 (3 years 3 months)

Coordinated market data collection processes to ensure timely and accurate insights supporting strategic decision-making. Analyzed consumer behavior trends to enhance targeting strategies and developed reporting frameworks for cross-functional teams.

Market Research Data Analysis consumer behavior Reporting Strategic Decision Making Cross Functional Collaboration

Marketing Reporting Executive

British American Tobacco

Aug 2012 - Nov 2012 (3 months)

Regional assignment tracking BAT brands' performance and monitoring market dynamics. Generated comprehensive marketing performance dashboards and analyzed regional marketing data to identify trends and improve market competitiveness across Western Europe.

Marketing Analytics Dashboarding Data Analysis Market Conditions Monitoring Reporting Western Europe