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carina calin

@carinacalin

Business development lead with experience at META and WeLearn, developing sales strategies and scaling a startup from 2 to 500 vendors.

Romania

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At META (Facebook), I led a sales team of 12 Senior SDRs and trained and enabled analysts and reps on product knowledge, operational processes, best practices, and outbound strategies. I also managed the sales cycle from finding a client to securing a deal.

I founded Detox+Market Buy Local, a luxury fashion startup focused on B2B and B2C. I scaled it from 2 to 500 vendors and developed strategic partnerships to grow the business.

At WeLearn - Nordic UKI, I worked in Account Executive & Affiliate Sales, supporting clients, meeting sales quotas, and prospecting for new opportunities. Earlier, I developed integrated ATL and BTL campaign strategies and managed campaign execution and client relationships at HIPPOS AGENCY and Leo Burnett.

Experience

Work history, roles, and key accomplishments

Account Executive & Affiliate Sales

WeLearn - Nordic UKI

Jan 2020 - Dec 2024 (4 years 11 months)

Solved problems for clients by understanding and exceeding their expectations. Oversaw quota achievement and organizational goals while upholding best practices.

Sales Account Management Prospecting Cold Calling Networking Customer Relationship Management Database Management

Regional Sales and Business Developer

Whistlesystem

Jan 2020 - Dec 2023 (3 years 11 months)

Created and executed a territory sales plan to meet or exceed quotas and support company revenue targets. Developed in-depth knowledge of the brand portfolio and managed B2B customer territory.

Sales Planning Territory Management B2B Sales Competitive Analysis Sales Training Reporting

Team Leader Outbound-Inbound & AE

META (Facebook) UKI Nordic US

Jan 2020 - Dec 2022 (2 years 11 months)

Led a sales team of 12 Senior SDRs, building and enabling reps on product knowledge and outbound strategies. Managed the entire sales cycle from client acquisition to deal closure.

Team Leadership Sales Management Outbound Sales Inbound Sales Digital Advertising Data Analysis Client Management

Account Executive

QUARTET AGENCY

Jan 2015 - Dec 2020 (5 years 11 months)

Created detailed business plans to reach predetermined goals and quotas. Managed the entire sales cycle from prospecting to negotiating contracts.

Business Planning Upselling Cross Selling Sales Cycle Management Networking Market Research Pitching Advertising budget development

Startup Founder and CEO

Detox+Market Buy Local

Jan 2013 - Dec 2020 (7 years 11 months)

Founded and led a luxury fashion startup focused on B2B and B2C, scaling from 2 to 500 vendor events. Developed strategic plans, built partnerships, and managed all aspects of the business.

entrepreneurship Business Strategy Business Development Marketing Event Planning Sales PR Financial Management Team Management

Account Manager

Leo Burnett

Jan 2014 - Dec 2015 (1 year 11 months)

Collaborated with clients to understand marketing goals and developed integrated campaign strategies. Managed client relationships and worked with creative teams to ensure deliverables met expectations.

Customer Relationship Management Campaign Strategy ATL BTL Project Management Data Analysis

Account Manager

HIPPOS AGENCY

Jan 2011 - Dec 2015 (4 years 11 months)

Developed integrated campaign strategies incorporating ATL and BTL elements. Oversaw campaign execution and monitored performance, providing regular reports and recommendations.

ATL BTL Campaign Management Customer Relationship Management Data Analysis Budget Management Project Management

Store Manager

Valentino S.p.A

Jan 2009 - Dec 2013 (4 years 11 months)

Managed store operations including trend research, marketing, sales, and visual merchandising. Oversaw people management, training, and budget management.

retail management Visual Merchandising Sales Marketing People Management Budget Management Inventory Management