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Andra Iazageanu

@andraiazageanu

Senior Marketing Manager at Autovit.ro, building its brand platform and driving gains in demand and consideration.

At Autovit.ro, I own the marketing agenda across C2C and dealer segments, from annual strategy and budget to brand campaigns, CRM, PR and dealer programs. I created and launched the “Autodepășire” brand platform, driving a 1.1 pp gain in Demand Power and a 15 pp gain in Meaningful scores.

Previously, at MagnaPharm Marketing & Sales Romania, I delivered a historic market-share peak for Sudocrem through a full-funnel digital campaign. At Mega Image, I led digital campaigns across social, paid media, CRM and online promotions, earning Webstock and Internetics recognition.

Experience

Work history, roles, and key accomplishments

Current

Senior Marketing Manager

Current

OLX Group

Apr 2026 - Present (7 months)

Own marketing for Autovit.ro across C2C and dealer (B2B) segments. Define and own the annual marketing strategy and plan, aligned with business, sales and product objectives.

Marketing Manager

OLX Group

Jul 2024 - Mar 2026 (1 year 8 months)

Created and launched a new brand platform and narrative, 'Autodepășire', with an integrated campaign architecture across ATL, digital and CRM. Drove +1.1 pp in Demand Power and +15 pp in Meaningful (Kantar MDS), strengthening consideration and high-intent traffic.

Brand Platform Integrated Campaigns ATL Digital CRM Kantar MDS Demand Power Content Strategy Social Media PR Agency Management Dealer Marketing Cross functional Alignment

Digital Marketing Manager

MagnaPharm Marketing & Sales Romania

Aug 2020 - Jul 2024 (3 years 11 months)

Managed multi-category portfolio (RX, OTC, medical devices, supplements, dermocosmetics) addressing consumers and healthcare professionals in a regulated environment. Delivered a historic market-share peak for Sudocrem through a full-funnel digital campaign.

Digital Marketing Full Funnel Marketing Paid Media Content Marketing Influencer Marketing Omnichannel Strategy Regulatory Compliance Budget Management Agency Management HCP Communication

Digital Marketing Manager

Mega Image

Jul 2017 - Jul 2019 (2 years)

Led digital for one of Romania's largest retail brands: brand awareness, promotions and seasonal campaigns across social, paid media, CRM and online promotions. Optimised against KPIs with creative and media agencies.

Digital Marketing Brand Awareness Promotion Seasonal Campaigns Social Media Paid Media CRM Online Promotion KPI Optimization Agency Management

Social Media Manager

Kubis Interactive

Apr 2016 - Jul 2017 (1 year 3 months)

Social lead for Mega Image, Grolsch, Toyota & Lexus, Dero and Prajitura (Rama).

Social Media Management Client Management Brand Strategy

Digital Manager

Golin Harris

Oct 2014 - Mar 2016 (1 year 5 months)

Managed digital PR and influencer programs for KFC, Pizza Hut, Lipton, Transavia, Mastercard and Pepsi. Won 1st place 'Blogging campaigns' at Webstock (KFC Highschool paper).

Digital PR Influencer Marketing Campaign Management Client Management