Looking for a job

Radu Ciocan

@raduciocan

Message

I lead acquisition and performance marketing, turning budgets into measurable ROI growth.

Romania

Message

What I'm looking for

I want to own acquisition end-to-end with clear objectives, full P&L responsibility, and a test-and-learn culture—using analytics to drive weekly budget decisions while scaling channels and creative output.

I’m a performance marketing leader with 11 years of experience owning acquisition end-to-end across paid media, SEO, content, and creator channels. I work from clearly defined objectives, building the strategy and then owning the chain from budget allocation through creative to post-campaign analysis.

Currently, I’m Head of Acquisition at a licensed iGaming operator, with full P&L ownership of 500k+ EUR monthly budgets and a team of three. I grew first-time deposits 27% quarter-over-quarter on flat spend by rebuilding Google campaigns by keyword intent, moving bidding toward a custom REG+FTD goal, and testing creative with an 80/20 budget split—while tracking 30D LTV by channel to ensure quality.

Previously at OLX Group/Autovit.ro, I managed a $2.5M-plus annual budget and delivered 50%+ YoY ROI growth, including a 40% CPA reduction by rebuilding 80% of active campaigns in three months. I also built cross-channel attribution models and Looker Studio dashboards to make weekly budget reallocation data-driven, and earlier roles in agencies and PPC helped me deliver multi-channel tracking, creative alignment, and continuous testing for brands like Volkswagen, Audi, and e-commerce retailers.

Experience

Work history, roles, and key accomplishments

Current

Head of Acquisition & Digital Marketing

Current

Viva Games

Jul 2025 - Present (1 year)

Owns end-to-end acquisition performance and P&L across paid, SEO, content, affiliate, and creator channels, managing 500k+ EUR monthly media spend. Rebuilt and optimized acquisition campaigns, tracking player LTV and building an analytics stack (GA4, Looker Studio) for weekly budget reallocation.

Performance Marketing Acquisition P L Ownership Google Ads Meta Ads SEO Content Marketing Affiliate Marketing Creator Marketing Campaign Optimization Google Registration to FTD Goal Setting Creative Testing LTV GA4 Looker Attribution Team Leadership

Performance Marketing Manager

Autovit.ro / OLX Group

Nov 2021 - Jun 2025 (3 years 7 months)

Owned digital performance across paid media for Autovit.ro, delivering 50%+ YoY ROI growth. Managed a $2.5M+ annual budget, rebuilt campaigns to reduce CPA by 40%, and developed cross-channel attribution models and Looker Studio dashboards for data-driven weekly re-planning.

Performance Marketing Paid Media Google Ads Meta Ads Budgeting Forecasting Audience Targeting Maximize Conversions Bidding CPA Optimization ROI Channel Attribution Weekly Budget Reallocation SEO Collaboration

Performance Media Specialist

Havas Media

Apr 2017 - Oct 2021 (4 years 6 months)

Built and managed full digital campaigns (paid search and social), including tracking, copy, and creative for clients across automotive, electronics, banking, and FMCG. Implemented Google Analytics and Google Tag Manager for cross-channel measurement and produced reporting and post-campaign analysis to guide subsequent budget and channel decisions.

Digital Campaign Management Paid Search Paid Social Tracking Implementation Client Reporting Campaign Analysis Google Analytics Google Tag Manager

PPC Specialist

Conversion Marketing

Mar 2015 - Mar 2017 (2 years)

Managed PPC accounts for eMAG, Flanco, and Fashion Days, improving conversion rates by 38% while maintaining budget efficiency. Developed PPC strategies tied to client revenue goals and ran continuous keyword, bid, and ad copy testing with performance reporting to stakeholders.

PPC Management Conversion Rate Optimization Bid Optimization performance reporting