15+ years Marketing & Customer Success professional, I combine a track record in marketing strategy and planning with the ability to design and execute high-impact, cost-effective multi-channel communications programs and build marketing capabilities. Expert in translating data into insights, and insight into impact.
Open to opportunities
Roxana Penciu
@roxanapenciu
Customer strategy leader building enterprise SaaS adoption programmes and voice-of-customer-driven growth.
RomaniaExperience
Work history, roles, and key accomplishments
Current
Lead strategic engagements for UKI and EMEA enterprise customers across Oracle Fusion SaaS, translating business objectives into customer success plans and measurable actions.
Designed scalable onboarding, adoption and enablement programmes for EMEA mid-market customers.
Managed EMEA customers using Oracle CX Marketing solutions, connecting marketing strategy with product adoption and value-realisation plans.
SS
Field Marketing Manager
Star Storage
Jan 2016 - Jan 2019 (3 years)
Planned and delivered B2B marketing programmes across national and international markets, using market research and CRM analytics to improve targeting.
Led European programmes for Enterprise and Mid-Market segments, translating market analysis into investment plans and performance reporting.
PR
Senior Consumer Research Analyst
Philip Morris Romania
Jan 2008 - Jan 2012 (4 years)
Led research and analytics programmes translating consumer behaviour into recommendations for product development and marketing decisions.
PR
Business Analyst
Philip Morris Romania
Jan 2006 - Jan 2007 (1 year)
Analysed market and sales performance to identify gaps and opportunities, contributing to a 15% sales increase in selected regions.
Education
Degrees, certifications, and relevant coursework
PeopleCert
ITIL 4 Foundation Certification, IT Service Management
2025 - 2025
ITIL 4 Foundation Certification from PeopleCert in 2025.
TM
TMMp
MBA MasterClass, Strategic Marketing
2022 - 2022
MBA MasterClass Programme in Strategic Marketing from TMMp in 2022.
Kellogg School of Management
Marketing
2017 - 2017
Completed Modern Marketing: Content, Automation and Analytics program at Kellogg School of Management in 2017.
BA
Business and Communication British Academy
Business Administration
2007 - 2007
Completed Management and Business Administration program at Business and Communication British Academy in 2007.
AB
Academy of Economic Studies, Bucharest
Master's Degree, Marketing
2004 - 2006
Master's Degree in Marketing from the Academy of Economic Studies, Bucharest from 2004 to 2006.
AB
Academy of Economic Studies, Bucharest
Bachelor's Degree, Marketing
2000 - 2004
Bachelor's Degree in Marketing from the Academy of Economic Studies, Bucharest from 2000 to 2004.
Availability
Open to opportunities
Location
RomaniaAuthorized to work in
Website
roxana.penciu.roSocial media
Job categories
Skills
Customer StrategyStrategic Customer TransformationCustomer AdoptionVoice Of CustomerCustomer ExperienceSales AlignmentProcess DesignProcess ImprovementData AnalysisData VisualizationStakeholder ManagementExecutive CommunicationEnablementTableauBusiness ObjectsSPSSMicrosoft OfficeOracle FusionEloquaResponsysITILPMI FrameworksKPIsMatrix
Interested in hiring Roxana?
You can contact Roxana and 90k+ other talented remote workers on Himalayas.
Message RoxanaGet matched with your dream remote job
Sign up now and join over 250,000+ remote workers who receive personalized job alerts, curated job matches, and more for free!
