Open to opportunities

Teodor Lia

@teodorlia

Message

I am a strategic marketing and business development leader driving double-digit growth and digital transformation.

Romania

Message

What I'm looking for

I seek senior marketing or business development roles where I can lead cross-functional teams, drive data-led growth, own GTM strategy and digital transformation, and deliver measurable impact in B2B/B2C environments.

I am a strategic marketing and business development leader with 20+ years of experience delivering double-digit growth and driving innovation across B2B and B2C verticals. I align marketing strategy with business objectives, lead cross-functional teams, and execute data-driven campaigns that influence executive stakeholders.

I have led go-to-market strategy, CRM deployments, and digital transformation initiatives, built segmentation and propensity models, and launched ABM and multichannel acquisition campaigns. I thrive on turning insights into action—scaling products through customer-centric journeys and measurable performance improvements.

Experience

Work history, roles, and key accomplishments

Current

Business Development Consultant

Current

Various Clients

Aug 2022 - Present (3 years)

Led market expansion strategy for 4Service Group to establish presence in Romania and managed go-to-market and product development for AiVA, delivering CCTV analytics POCs with Vodafone RO. Supported Star Storage with ABM-aligned campaigns and Microsoft Dynamics CRM implementations.

Business Development Go To Market ABM Microsoft Dynamics 365 POC Management Strategic Partnerships

Brand Manager

Dacia Finance Mobilize Financial Services

Jan 2020 - Jun 2022 (2 years 5 months)

Designed and deployed multi-channel acquisition and CX initiatives, launching a new bundled product suite (Flex Box) and improving lifecycle campaigns. Led CRM deployment and customer self-service portal delivery to support digital transformation and performance tracking.

Multi channel Marketing Customer Journey Segmentation Campaign Management Digital Transformation Lifecycle Marketing Performance Tracking

Head of Marketing

Provident Financial

Apr 2016 - Sep 2019 (3 years 5 months)

Led integrated ATL/BTL/digital marketing and brand repositioning, achieving 20% CAGR in lead generation through media mix modeling and spend optimization. Implemented customer segmentation and Voice of the Customer programs to inform campaigns and product decisions.

Brand Strategy Media Mix Modeling Digital Marketing Segmentation Campaign Optimization Performance Analytics ATL BTL

Business Development Manager

Fisheye Research

Apr 2013 - Mar 2016 (2 years 11 months)

Led business development and project delivery including UX improvement for MyVodafone and feasibility studies (e.g., Bitdefender Box US market), managing resources, implementation and reporting for major clients. Secured and managed engagements with Vodafone Romania, Deloitte and other enterprise clients.

Business Development Project Management UX Research feasibility studies Client Relations Resource Allocation Reporting Stakeholder Management

Corporate Strategy Analyst

Vodafone

Aug 2011 - Mar 2013 (1 year 7 months)

Performed business and trend analysis, built KPI dashboards and balanced scorecards, and developed strategic guidelines; designed a managed services offer that delivered approximately EUR 600k ARR. Conducted NPS and brand equity analyses to identify levers for loyalty and growth.

Corporate Strategy KPIs NPS Market Assessment Brand Equity Root Cause Analysis Strategic Planning

Manager, Market Research and Analysis

Vodafone

May 2010 - Jun 2011 (1 year 1 month)

Managed large-scale segmentation projects and insight delivery tied to marketing and product strategy, linking corporate research to performance management and branding initiatives. Delivered actionable insights to support regional and product decisions.

Market Research Segmentation Performance Management Data Analysis Reporting

Brand Research Manager

Orange Group

Jan 2007 - Mar 2010 (3 years 2 months)

Oversaw B2B brand strategy across multiple markets, measured brand KPIs and ad performance to guide global business strategy, and led customer satisfaction improvement initiatives. Provided research-driven recommendations for branding and communications.

Brand Strategy KPIs Customer Satisfaction Stakeholder Management

Analytical CRM Lead

Orange Romania

Apr 2004 - Dec 2006 (2 years 8 months)

Built inbound/outbound campaign management, developed propensity and churn models, and implemented need-based segmentation to drive retention and targeted offers. Supervised tagging and campaign execution across the full customer base.

Campaign Management Churn Modeling Segmentation Retention