Open to opportunities

Elena Valeria Mihalcea

@elenavaleriamihalcea

Message

Digital & omnichannel marketing specialist driving measurable growth.

Romania

Message

What I'm looking for

I seek a role where I can lead omnichannel digital strategy, drive measurable growth, collaborate cross-functionally, and mentor teams while working on e‑commerce and SEO optimization.

I am a digital and omnichannel marketing specialist with 17 years in media and marketing, including six years focused on digital strategy and e‑commerce activation. I combine a strategic mindset with a data‑driven approach to deliver measurable results for competitive brands.

In my current role I lead digital strategy for Worwag Pharma Romania, plan compliant omnichannel campaigns for consumers and HCPs, and coordinate developer teams for website launches and SEO improvements. I oversee agency partnerships, KPI tracking, budget optimization, and performance reporting to headquarters.

Previously I served as Digital Account Manager at Wavemaker, where I led digital advertising strategies across channels, managed global coordination with HQ, implemented technical solutions (tagging, ad servers, brand safety), and mentored junior colleagues. I have a strong track record with clients such as Vodafone and BCR.

I am proficient with Google Analytics, Google Ads, Meta Business Manager, LinkedIn Business Manager and CRM tools, and I communicate fluently in Romanian and English. I bring hands‑on execution, cross‑functional collaboration, and a focus on improving organic traffic, engagement, and commercial outcomes.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Specialist

Current

Worwag Pharma

Apr 2023 - Present (2 years 6 months)

Lead digital strategy for Worwag Pharma Romania, optimizing omnichannel campaigns, SEO, and website UX to increase organic traffic and align digital execution with commercial objectives and HQ guidelines.

SEO Google Analytics Paid Media Website Optimization Campaign Management

Digital Account Manager

Wavemaker

Sep 2019 - Apr 2023 (3 years 7 months)

Managed digital client relationships and led end-to-end digital campaigns and projects (tagging, migrations, brand safety), defining KPIs and delivering performance reporting that met or exceeded targets.

Account Management Digital Advertising Google Ads Programmatic)SEO Mentoring Programmatic

Digital Media Planner

Initiative Media

Mar 2017 - Sep 2019 (2 years 6 months)

Planned and executed multichannel digital strategies (display, social, programmatic) for clients, negotiated with suppliers, and provided performance analysis and optimisation to achieve KPIs.

Programmatic)Display Advertising Social Media Campaign Optimization Reporting Competitive Analysis Client Relations Programmatic

Digital Media Planner

SpoonMedia

Nov 2016 - Mar 2017 (4 months)

Developed and implemented digital advertising strategies across display, Google and social channels, monitored performance and delivered campaign reports with actionable recommendations.

Display Advertising Google Ads Social Media Optimization Reporting Media Relations Client Communication

Online Advertising Specialist

Pro TV

Oct 2015 - Sep 2016 (11 months)

Planned and executed multi-channel digital campaigns (display, email, mobile, social), provided creative and performance recommendations, and produced campaign reports with optimization suggestions.

Display Email Mobile Social Media performance reporting

Offline & Digital Media Planner

Initiative Media

Jun 2011 - Sep 2015 (4 years 3 months)

Developed media strategies across TV, press, radio and digital for clients like Orange, managed campaign implementation and optimization, and produced regular performance reports.

Media Planning TV Radio Digital Campaign Optimization Client Relations Reporting

Offline & Digital Media Planner

Propaganda

Mar 2007 - Jun 2011 (4 years 3 months)

Managed client relationships and end-to-end media strategy and execution across channels (TV, press, radio, digital, outdoor), negotiated media costs and handled campaign financials.

Media Strategy Negotiation Campaign Management Financial Reporting Outdoor Advertising

Junior Digital Executive

Vodanet Media

Aug 2006 - Mar 2007 (7 months)

Implemented and monitored digital campaigns in ad server software, maintained client and agency relationships, and supported market prospecting and reporting.

Client Relations Reporting Market Prospection Implementation