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Andrea Kelly Garrison

@andreakellygarrison

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Results-driven marketing leader

United States

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What I'm looking for

Seeking a challenging marketing leadership role with a focus on growth, innovation, and customer acquisition.

As a seasoned marketing professional with over 10 years of experience, I have driven growth and managed new product marketing initiatives in B2B and B2C sectors. My expertise includes SEO, conversion rate optimization, sales enablement, and launching innovative products. I am skilled in strategic planning, demand generation, and marketing operations to achieve measurable results.

Throughout my career, I have held various leadership roles, including Vice President of Growth & Marketing, Marketing Director, and Marketing Operations Manager. I have worked with companies such as ChessKid.com, Arbor Chess, Ultra Consultants, and Arbor Scientific, driving user growth, increasing revenue, and improving customer acquisition strategies.

I am well-versed in a range of tools and technologies, including marketing automation and CRM systems, analytics and SEO platforms, ad platforms, content management systems, social media management tools, design and creative software, project management platforms, and AI and chatbot technologies.

Experience

Work history, roles, and key accomplishments

Vice President

ChessKid.com

Dec 2021 - Mar 2023 (1 year 3 months)

Led growth marketing, new product launches, and SEO strategy, achieving 400% user growth and 40% increase in organic traffic.

SEO Marketing

Marketing Director

Arbor Chess

Aug 2020 - Dec 2021 (1 year 4 months)

Increased active users by 30% with digital campaigns and improved email open rates by 15%.

Marketing Operations Manager

Ultra Consultants

Jan 2018 - Aug 2020 (2 years 7 months)

Integrated ZoomInfo with Salesforce, managed paid media campaigns, and collaborated with sales teams to improve customer acquisition.

Paid Media Salesforce

Marketing Manager

Arbor Scientific

Jun 2016 - Sep 2017 (1 year 3 months)

Developed targeted email and direct mail campaigns, improved sales conversion by 20%, and drove a 50% increase in monthly revenue.

Email Campaigns Direct Mail

Marketing Operations Manager

Ingenex Digital Marketing

May 2014 - Mar 2015 (10 months)

Led rebranding efforts, streamlined project workflows, and mentored interns in SEO and marketing automation.

Marketing Automation SEO

Director of Marketing

Michigan & State Theater

Jul 2011 - Jun 2012 (11 months)

Launched the Cinetopia Film Festival, improved ticket sales by 15%, and increased community engagement by 20%.

Community Engagement

Education

Degrees, certifications, and relevant coursework

University of Michigan

BGS, Marketing & Entrepreneurship

Completed a Bachelor of General Studies in Marketing & Entrepreneurship, gaining foundational knowledge in marketing principles and entrepreneurial practices.

DePaul University

MBA, Entrepreneurship

Pursued an MBA Program in Entrepreneurship, focusing on developing innovative business strategies and understanding the dynamics of starting and managing new ventures.