At Waypoint Agency, I connected lead generation to sales, running Meta Ads and Google Ads and building lead capture, scoring, routing, and speed-to-lead workflows in GoHighLevel. I also fixed attribution across Google Ads, WordPress Fluent Forms, Google Tag Manager, GA4, and GoHighLevel.
I designed and operated an intent-signal outbound engine for the New York market. It archived about 887,000 business listings, scanned about 199,000 websites every four days for signals, and routed approved prospects through n8n into Instantly sequences.
I also built and iterated conversion-focused landing pages and case studies, developed the brand’s social content strategy, and produced short-form videos. Earlier, I founded Daily Offers, a B2C digital marketing agency, where I ran Google Ads campaigns and managed social content and HubSpot email campaigns.

