Shaza Elgraia

Lead go-to-market strategy for a B2B SaaS platform targeting UK and KSA markets, owning demand generation, brand positioning, and pipeline growth. Develop multi-channel content strategies and manage email marketing campaigns via Mailchimp, including segmentation and lifecycle automation.

Managed paid media campaigns across Meta Ads, Google Ads, TikTok Ads, and LinkedIn Ads for e-commerce and lead generation clients. Built end-to-end paid acquisition funnels and implemented tracking infrastructure using Google Tag Manager.

Launched integrated marketing campaigns across paid, email, and social media channels, capturing full-funnel leads. Improved brand reach by over 25% through refined marketing automation sequences and audience segmentation.

Spearheaded CRM strategy across 12 clinic branches, launching segmentation models, lifecycle automation, and patient engagement workflows. Built advanced reporting dashboards using Tableau to track campaign engagement and ROI.

Directed inbound campaign planning and CRM workflow development for multiple client accounts, managing end-to-end campaign execution. Managed contract execution, campaign oversight, and performance tracking.

Conducted needs assessments for prospective clients and presented tailored software solutions, supporting the sales team in closing enterprise deals. Managed internal sales pipelines via Salesforce CRM and contributed to process improvements.

MBA in Marketing from Arab Academy for Science and Technology, completed in 2017.

Diploma of Business Administration from Arab Academy for Science and Technology, completed in 2015.

BSc in Business Administration with a focus on E-Commerce from Arab Academy for Science and Technology, completed in 2011.