Looking for a job

Ramez Badawy

@ramezbadawy

Growth Marketing Specialist at Northstar Growth Labs who generated 640 qualified leads and improved lead-to-customer conversion from 4.2% to 7.8%.

Egypt

Message

At Northstar Growth Labs, I developed growth strategies and integrated campaigns across paid, organic, and owned channels. These campaigns generated 640 qualified leads in 9 months at EGP 310 per qualified lead, and I improved lead-to-customer conversion from 4.2% to 7.8% through lead scoring and segmented nurture workflows.

Previously, at Elevate Digital, I managed a Meta Ads budget of EGP 250,000 per month and reduced cost per lead from EGP 145 to EGP 96. At ScalePilot Media, I automated weekly reporting with Google Sheets and Looker Studio and built a lead follow-up workflow in HubSpot and Zapier.

Experience

Work history, roles, and key accomplishments

Growth Marketing Specialist

Northstar Growth Labs

Oct 2025 - Oct 2026 (1 year)

Developed growth strategies and executed integrated campaigns across paid, organic, and owned channels. Generated 640 qualified leads in 9 months and improved lead-to-customer conversion from 4.2% to 7.8%.

Digital Marketing and Performance Specialist

Elevate Digital

Oct 2024 - Sep 2025 (11 months)

Planned and optimized digital campaigns against acquisition and business objectives. Managed a Meta Ads budget of EGP 250,000/month, reducing cost per lead by 34% and improving ROAS from 2.1x to 3.6x.

Digital Marketing Performance Marketing Meta Ads Audience Segmentation Creative Testing Campaign Monitoring Performance Analysis CPL (Cost Per Lead)Click Through Rate Conversion Rate Return on Ad Spend Landing Page Optimization Content Strategy Reporting

Marketing Strategist

Brandcraft Studio

Oct 2023 - Sep 2024 (11 months)

Developed marketing strategies and content plans supporting brand awareness and lead generation. Grew Instagram following by 69% and increased engagement rate from 2.4% to 4.1%.

Marketing Strategy Content Strategy Campaign Planning Brand Messaging Value Proposition Customer Insights Competitive Positioning Organic Visibility Instagram Growth Engagement Optimization Reels Community Management

Marketing Operations and Growth Coordinator

ScalePilot Media

Apr 2023 - Sep 2023 (5 months)

Coordinated marketing campaigns and automated reporting workflows. Automated weekly reporting and built a lead follow-up workflow in HubSpot and Zapier, reducing first-response time from 8 hours to 25 minutes.

Marketing Operations Campaign Coordination Content Publishing Workflows Lead Qualification Reporting Google Sheets Looker HubSpot Zapier Automation AI Assisted Workflows

Digital Marketing Associate

Momentum Creative

Oct 2022 - Mar 2023 (5 months)

Supported social media planning, content development, and campaign coordination. Increased Instagram engagement rate from 1.8% to 3.2% and generated 85 inquiries in 6 months.