At York Towers, I plan and scale paid media campaigns across Meta, TikTok, and Snapchat, with a focus on lead generation. I build full-funnel strategies for GCC and international buyers and use campaign data and A/B tests to improve lead quality and efficiency.
At Dwelleo, I set up and manage paid media across Meta, Google, TikTok, Snapchat, X, and LinkedIn. I also established conversion tracking foundations with Google Tag Manager and GA4, defining funnel events across Awareness, Consideration, and Conversion.
At Rasayd ERP, I manage performance marketing and paid acquisition for a Saudi SaaS Accounting/ERP platform targeting the KSA market. I improved conversion measurement through confirmation-based events and tested messaging, audiences, and AI-based video creatives.
I’ve also worked on campaigns for cybersecurity training programs at Abad Training Institute (Abadnet), tourism, e-commerce, and other businesses. As Founder & Brand Owner of Sport Express, I manage Meta and TikTok campaigns and use Google Analytics to track performance and identify growth opportunities.
