Alonso Fernandez

I’m an operations and business operations professional with more than 11 years of experience leading cross-functional initiatives, improving processes, and supporting large-scale digital operations in international environments. I combine analytical thinking with a practical, collaborative approach to deliver sustainable operational improvements and high-quality execution.

Most recently, as an Amazon Catalog Manager, I managed product information, catalog structure, and digital content to keep marketplace data accurate and consistent. I coordinated priorities with marketing, logistics, customer support, and operations, improved workflows by closing recurring process gaps, and handled operational escalations and catalog exceptions while maintaining service quality.

From 2014 to 2025, I led operations as a Subject Matter Expert / Content Operations Specialist, supporting large-scale digital commerce programs across North and Latin America. I coordinated cross-functional projects for planning and execution, designed and refined workflows for efficiency and scalability, and created SOPs and operational documentation that reduced onboarding time.

I also drive operational visibility through tracking tools and KPI-focused reporting, and I support automation initiatives by documenting business requirements and validating solutions. Known for stakeholder alignment, mentoring, and training, I delivered workshops on operational best practices, content quality, branding, and process improvements.