Open to opportunities

alika koshy

@alikakoshy

Message

I drive digital growth, revenue, and brand impact across retail, FMCG, and ed-tech.

India

Message

What I'm looking for

I'm looking to lead integrated digital growth and brand initiatives, combining performance marketing, content, social, e-commerce, and cross-functional execution to drive measurable revenue and customer growth.

I've led digital growth initiatives for Target Corporation, Easybuy-Landmark, Nissin Foods, Future Group, and NIIT. At Easybuy-Landmark, I grew Instagram from 8,000 to 150,000 followers, reduced CPL by 53%, and generated more than 2 million views through celebrity influencer campaigns.

I build integrated campaigns across paid media, social, SEO/SEM, content, influencer marketing, e-commerce, and customer retention. I’ve also launched Geki across 250+ outlets, driven ₹70 Lacs in monthly retail revenue, and launched NIIT Cloud Campus, India’s first SLT training platform.

Experience

Work history, roles, and key accomplishments

Current

Project Manager - Digital Marketing

Current

Target Corporation

Sep 2024 - Present (1 year 11 months)

Coordinated cross-functional teams to deliver integrated digital campaigns at scale. Implemented new workflows for social affiliate marketing and introduced Klaviyo demo processes.

Digital Marketing Project Management Social Media Marketing Affiliate Marketing Klaviyo Stakeholder Management Budget Management Campaign Management

Head of Digital Marketing

Easybuy-Landmark

Oct 2022 - Aug 2024 (1 year 10 months)

Led end-to-end digital marketing strategy across all channels, driving significant revenue growth and brand awareness. Scaled Instagram reach from 8,000 to 150,000 followers and reduced CPL by 53%.

Digital Marketing Social Media Marketing Influencer Marketing Performance Marketing Content Strategy Brand Management Consumer Research Budget Management

Deputy Manager - Brand & Digital Marketing

Nissin Foods

Feb 2022 - Oct 2022 (8 months)

Managed digital and brand marketing for Geki, Cup Noodles, and Top Ramen. Launched Geki across 250+ outlets and grew social media reach to 2 million impressions.

Digital Marketing Brand Management Social Media Marketing Content Strategy Community Management Product Launch

Deputy Manager - Marketing / Assistant Manager - Digital Marketing

Future Group

Sep 2017 - Jan 2022 (4 years 4 months)

Managed digital and brand marketing for fashion brands, driving sales growth and consumer insights. Led app marketing for MyCentral and executed retargeting strategies to improve retention.

Digital Marketing Brand Management App Marketing Retargeting Email Marketing Push Notifications SMS Marketing Revenue Growth

Assistant Manager - Digital Marketing

NIIT Ltd.

May 2013 - Aug 2017 (4 years 3 months)

Managed digital marketing campaigns and initiatives, supporting strategy development and performance optimization. Launched the NIIT Cloud Campus website, India's first SLT training platform.

Digital Marketing Campaign Management Performance Analysis Data Driven Marketing Website Launch