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SS@swatisnigdha
Results-oriented performance marketing specialist driving lead generation and ROI.
IndiaI am a results-oriented performance marketing specialist with a proven track record in driving lead generation, optimizing paid campaigns, and enhancing ROI through data-driven strategies. My expertise lies in digital advertising, audience targeting, and campaign optimization across various platforms, including paid search, social media, and e-commerce. I am passionate about maximizing conversions and delivering measurable business growth.
During my tenure at Samsung India, I successfully orchestrated campaigns that achieved a 35% growth in our target audience and a 40% boost in engagement. I led performance marketing initiatives that generated over $2.3 million in sales opportunities and improved lead generation efficiency. My strategic approach to digital marketing has consistently resulted in increased customer acquisition and retention, making a significant impact on overall business performance.
I am eager to apply my skills in performance marketing to help organizations achieve their business goals and exceed KPIs. I thrive in collaborative environments and am committed to leveraging data insights to drive impactful marketing strategies.
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Work history, roles, and key accomplishments
Samsung India Electronics Private Limited
May 2022 - Oct 2023 (1 year 5 months)
As a Digital Marketing Manager, I led performance marketing initiatives, achieving a 35% growth in target audience and a 40% boost in engagement through multi-channel campaigns. I optimized audience targeting, resulting in a 25% increase in conversion rates and a $2.3 million increase in sales opportunities. My role involved managing digital marketing budgets, enhancing website user experience, an
KPMG
Jul 2021 - Aug 2021 (1 month)
During my internship at KPMG, I conducted competitive analysis and market research, identifying opportunities for a 25% increase in demand for on-demand fuel delivery services. I formulated a growth strategy for a container terminal operating company, projecting a 20% increase in market share and revenue within two years.
OYO
Apr 2021 - Jun 2021 (2 months)
As a Strategy Intern at OYO, I developed a plan for the Field Team that enhanced lead acquisition for OYO Life and streamlined the induction process for travel agents, reducing onboarding time by 30%. I also spearheaded digital marketing strategies that resulted in a 20% increase in qualified leads.
Degrees, certifications, and relevant coursework
SMMaster of Business Administration, Marketing
2020 - 2022
Completed a Master of Business Administration (MBA) with a focus on Marketing, gaining expertise in various aspects of marketing strategies, consumer behavior, and business management principles.
Software and tools used professionally
IndiaYou can contact Swati and 90k+ other talented remote workers on Himalayas.
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