SSSwati Snigdha
@swatisnigdha
Results-oriented performance marketing specialist driving lead generation and ROI.
IndiaWhat I'm looking for
I am a results-oriented performance marketing specialist with a proven track record in driving lead generation, optimizing paid campaigns, and enhancing ROI through data-driven strategies. My expertise lies in digital advertising, audience targeting, and campaign optimization across various platforms, including paid search, social media, and e-commerce. I am passionate about maximizing conversions and delivering measurable business growth.
During my tenure at Samsung India, I successfully orchestrated campaigns that achieved a 35% growth in our target audience and a 40% boost in engagement. I led performance marketing initiatives that generated over $2.3 million in sales opportunities and improved lead generation efficiency. My strategic approach to digital marketing has consistently resulted in increased customer acquisition and retention, making a significant impact on overall business performance.
I am eager to apply my skills in performance marketing to help organizations achieve their business goals and exceed KPIs. I thrive in collaborative environments and am committed to leveraging data insights to drive impactful marketing strategies.
Experience
Work history, roles, and key accomplishments
Digital Marketing Manager
Samsung India Electronics Private Limited
May 2022 - Oct 2023 (1 year 5 months)
As a Digital Marketing Manager, I led performance marketing initiatives, achieving a 35% growth in target audience and a 40% boost in engagement through multi-channel campaigns. I optimized audience targeting, resulting in a 25% increase in conversion rates and a $2.3 million increase in sales opportunities. My role involved managing digital marketing budgets, enhancing website user experience, an
Advisory Intern
KPMG
Jul 2021 - Aug 2021 (1 month)
During my internship at KPMG, I conducted competitive analysis and market research, identifying opportunities for a 25% increase in demand for on-demand fuel delivery services. I formulated a growth strategy for a container terminal operating company, projecting a 20% increase in market share and revenue within two years.
Strategy Intern
OYO
Apr 2021 - Jun 2021 (2 months)
As a Strategy Intern at OYO, I developed a plan for the Field Team that enhanced lead acquisition for OYO Life and streamlined the induction process for travel agents, reducing onboarding time by 30%. I also spearheaded digital marketing strategies that resulted in a 20% increase in qualified leads.
Education
Degrees, certifications, and relevant coursework
SMSymbiosis Institute of Business Management
Master of Business Administration, Marketing
2020 - 2022
Completed a Master of Business Administration (MBA) with a focus on Marketing, gaining expertise in various aspects of marketing strategies, consumer behavior, and business management principles.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
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