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Umeet Magotra

@umeetmagotra

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Marketing manager driving data-led growth across digital, product, and performance channels.

India

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What I'm looking for

I seek a senior marketing role where I can lead performance and product marketing, use data to scale ROI, collaborate cross-functionally, and drive measurable growth in a growth-oriented, data-driven team.

I am a Marketing Manager with 8+ years of cross-industry experience in IT, EdTech, E-commerce, and Banking, focused on delivering measurable growth through data-driven strategies.

I have planned and executed multi-channel marketing campaigns (Google Ads, YouTube, Meta, LinkedIn), led SEO and A/B testing efforts that improved CTR by 18%, and optimized ROI for products such as Learnyn.

As a project and people leader, I have managed cross-functional teams, delivered large-scale projects with partners like Infosys, and improved client satisfaction and operational efficiency through process and data improvements.

I combine hands-on performance marketing, vendor and event management, CRM and analytics (Google Analytics 4, Microsoft Clarity, Tableau) to drive lead generation, revenue growth, and brand visibility while optimizing marketing spend.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

Sangam

Oct 2024 - Present (1 year 1 month)

Drive creation and implementation of multi-channel marketing strategies to improve brand visibility and optimize the company's online presence; supervise internal and external marketing activities to enhance client satisfaction.

Marketing Strategy Product Marketing Market Research Website Optimization Vendor Management Campaign Execution Brand Management

Project Manager

EquinoxTech Solutions

Jul 2023 - Sep 2024 (1 year 2 months)

Led delivery of 3+ client projects (Blockchain, AI utilities, EV charging) by managing cross-functional teams and stakeholders, improving client satisfaction by 20% and workflow efficiency by 25%.

Project Management Stakeholder Management Client Delivery Workflow Optimization Team Leadership Agile

Performance Marketing Manager

EquinoxTech Solutions

Jul 2023 - Sep 2024 (1 year 2 months)

Planned and executed multi-channel paid campaigns and SEO efforts, improving CTR by 18% and increasing ROI by 10% for the Learnyn project while scaling social media reach dramatically.

Google Ads Meta Ads YouTube Ads LinkedIn Ads SEO A B Testing Google Analytics Microsoft Clarity ROI Optimization

Marketing Manager

Freelancing

Jan 2023 - Jun 2023 (5 months)

Executed targeted marketing campaigns and regional market research that increased lead generation by 15% and contributed to a 10% ROI improvement under constrained budgets.

Campaign Management Market Research Email Marketing Lead Generation ROI Optimization Budget Management Analytics Performance Tracking

Marketing Manager

Byju's

Jan 2018 - Dec 2022 (4 years 11 months)

Spearheaded 10+ digital campaigns generating 10,000+ leads and ₹50+ lakhs revenue, optimized creatives and analytics to boost CTR by 18% and improved conversion rates to drive product penetration by 30%.

Digital Marketing Campaign Management Google Analytics A B Testing BTL ATL Activations CRM Tableau Team Management Partnership Development

Catalog Specialist

Flipkart

Oct 2014 - Sep 2015 (11 months)

Managed catalog operations and contributed to process improvements that set internal benchmarks during tenure in e-commerce listing and merchandising.

E Commerce Operations Data Entry Quality Assurance Process Improvement