Open to opportunities

Sudeep Ghosh

@sudeep8989

Message

I grow D2C e-commerce revenue through performance marketing, conversion optimization, and digital business strategy.

India

Message

What I'm looking for

I'm looking to lead digital growth, D2C e-commerce, performance marketing, and customer conversion initiatives that create measurable business impact.

At McDonald's India, I lead digital promotions for external delivery channels, helping grow the delivery business at a 32% CAGR. I improved Swiggy and Zomato ROI from 2x to an average of 8x, raised Menu-to-Order conversion from 17% to 25%, and helped move McDonald's from #4 to consistent #1 in QSR market share.

Previously, I made fbb online a profitable e-commerce venture at Future Group, delivering 3–5% positive monthly net margins and doubling annual revenue. I also drove online-to-offline campaigns with a 15% average redemption rate, including the #PujoPerfect campaign at 28.38%.

I've built brands and subscription growth across Hotstar Premium and Star Movies, including an IPL 2018 sports pack that increased Hotstar subscriptions by 133%. My work spans content, partnerships, media, consumer journeys, and large-scale youth marketing programs.

Experience

Work history, roles, and key accomplishments

Current

Senior Manager: Digital Marketing

Current

McDonald's India (Hardcastle Restaurants)

Dec 2020 - Present (5 years 8 months)

Business lead leveraging digital promotions to generate sales for all external delivery channels, growing delivery business at a CAGR of 32%. Optimized spend on Swiggy/Zomato to improve ROI from 2x to an average of 8x, and improved Menu to Order from 17% to 25% as platform leader.

Digital Marketing Performance Marketing ROI Optimization Swiggy Zomato Funnel Optimization Market Share Growth Cross Functional Collaboration

Deputy Manager: Digital Marketing

Future Group

Apr 2019 - Dec 2020 (1 year 8 months)

Delved into consumer insights and market trends to make fbb online a profitable e-commerce venture, achieving 3-5% positive net margin monthly with 2x growth in annual revenue. Drove online to offline sales with an average redemption rate of 15% and optimized conversion rates through data-driven analytics.

Digital Marketing E Commerce Sales Consumer Insights Content Marketing Google Facebook Conversion Rate Optimization Data Analysis

Brand and Digital Marketing Lead

Hotstar

Jul 2017 - Apr 2019 (1 year 9 months)

Launched Hotstar Premium's first brand campaign impacting top-of-mind recall. Promoted paid content across sports and entertainment through 360° marketing campaigns, and introduced pricing packs that increased the subscriber base by 133% during IPL 2018.

Brand Marketing Content Marketing Digital Marketing Pricing Strategy Media Partnerships Customer Acquisition

Brand Manager

Star Movies

Jul 2015 - Jun 2017 (1 year 11 months)

Devised 360° marketing campaigns and allocated budgets based on content calendar for the TV channel. Led promotions for Avengers: Age of Ultron, which became the highest consumed English movie premiere since BARC inception, and managed over 30 Secret Screenings for offline consumer engagement.

Brand Marketing Event Management Consumer Engagement Promotion

West Head: Client Servicing

LetsIntern

May 2011 - Jun 2015 (4 years 1 month)

Created a network of enthusiastic actors across 3000+ colleges and curated customized youth marketing solutions for clients like adidas, Unilever, KFC, Star, and Hinge. Led a team of 800+ college ambassadors for Channel V India Fest, creating a multi-channel marketing network across 2500+ colleges in 8 cities.

Client Servicing Event Management Team Leadership Marketing Solutions