Alesia Hasanaj
@alesiahasanaj
I build CRM journeys and customer data strategies that improve conversion.
GermanyWhat I'm looking for
At Chromedia, supporting Porsche AG, I own end-to-end CRM operations across European markets, from customer data flows and segmentation to campaign execution, SAP CRM integrations, and UAT validation.
Previously at Strange Consult, I designed CRM and marketing automation strategies across multichannel environments and improved client acquisition by 25% through stronger segmentation and targeting. I use customer lifecycle analysis, HubSpot workflows, and data-driven campaigns to improve engagement and conversion.
I've also supported McKesson Europe and projects with BMW Group and the City of Wiesbaden, combining CRM data quality, dashboards, predictive modeling, KPI definition, and stakeholder coordination.
Experience
Work history, roles, and key accomplishments
CRM Consultant
Chromedia GmbH
Sep 2025 - Present (11 months)
Owns end-to-end CRM operations for Porsche AG, managing customer data flows, segmentation logic, and campaign execution across European markets. Designs and optimizes customer journeys across email, direct mail, and automated touchpoints to improve engagement and retention.
Digital Strategy Consultant
Strange Consult GmbH
Sep 2022 - Aug 2025 (2 years 11 months)
Designed and implemented CRM and marketing automation strategies across multi-channel environments. Built and optimized customer journeys, increasing client acquisition by 25% through improved segmentation and targeting.
Sales & Digital Marketing Analyst
McKesson Europe
Apr 2021 - Aug 2022 (1 year 4 months)
Analyzed customer segments and market trends to support digital campaign targeting. Developed and managed SharePoint hubs for cross-border marketing asset sharing and monitored campaign performance using Google Analytics.
Education
Degrees, certifications, and relevant coursework
Technical University of Munich
Master of Science, Management and Technology
2023 - 2025
Pursuing a Master of Science in Management and Technology, focusing on the intersection of business and technology.
Jacobs University Bremen
Bachelor of Arts, Economics and Management
2019 - 2022
Earned a Bachelor of Arts in Economics and Management with a minor in Computer Science.
Tech stack
Software and tools used professionally
Availability
Location
GermanyAuthorized to work in
Job categories
Skills
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